Shanghai tang strategic case analysis proper case

Enlargement, Industry Evaluation, Strategic Considering, Swot Examination

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Shanghai Tang Strategic Circumstance Analysis

Strategic Case Research: Shanghai Tang (ST)

Fashion and Apparel Industry Review

Shanghai Tang (ST)

Business Strategy

Global Business Enlargement

Strategic Position

Analysis of Environmental Factors

Suitability of Shanghai Tang Strategy


Business Emphasis

The strategic review of Shanghai Tang is conducted in order to explore company presence, organization focus, and also other related practical strategies. The organization is quite well placed in terms of the growth, earnings, and earnings. The company in addition has expanded their business range in other organization. It is considered to be a sparkle for progress. However the expansion in unrelated businesses as well creates a direct impact on the focused approach pertaining to young businesses. The fashion industry review provides a significant account from the industry tendencies and crucial variable impacting on the business. The micro and macro environmental analysis combined with the SWOT research also provides a significant understanding of the business. The assessment of Shanghai Tang’s strategy is the basis for recommendations for business improvements.

Fashion and Clothing Industry Guide:

The overall scenario in fashion and clothing industry is also straight related to the external elements of economic climate (PahlMohring2009). A global recession in industry has instigated the needs for cost reduction and deployment of techniques for creating value to get the customers. The firms are also centering on strategically locating their production unites in emerging markets including China and tiawan, India, Poultry, and central Eastern countries (Khanna, PalepuSinha2005). It is attractive finding highly skilled labor force to manufacture vogue articles. However at the same time the industry even offers dynamic character that the global trends in fashion industry change according to the time and requirements of the market.

The reliance upon information, fashion trends, technology, and creating a fusion of nationalities are main factors impacting on the industry (Manlow2009). Fashion clothing business requires improved information showing as well a completely integrated source chain program to take advantage of industry. The short period of time to market products is also a notable feature. The sector requires brief lead the perfect time to market items to capture business as make profit the seasons nature with the business. The pricing and inventory decisions also have a ideal impact available. The business is targeted to serve markets through strategic finding and integrated planning for all business units.

Shanghai Tang (ST):

The shanghai in china Tang is one of the leading style brands of Cina. The business was inaugurated in 1994 using a clothing outlet in Hk. However it provides experienced a steady growth as its inception. The business has established number of retail limbs within the real estate market. Similarly it has also widened in the global markets. The organization has attained momentum to get international growth since the 98. The major stocks and shares of the organization were obtained by CompagnieFinanciereRichemont which is among the large Swiss luxury products brand. IN 2005 the company has opened new shops in Zurich, Shanghai, and Bangkok. The business generates it is 80% revenue from marketplaces in Asia. The business can be experiencing large growth inside the domestic market segments (20%) as compared with 10% in The european countries, 7% in USA, and 3% in Japan (Jana 2005).

The business is well placed to make the most of00 high growth rate in the emerging markets. The economic downturn of economic system in Usa and European countries is disguising a potential intended for low development in business (Khanna et ing. 2005). The management from the business is focused to promote China culture and heritage through their vogue articles. The company is focused to create fashion articles for current times through fusion of modern, Mandarin, and Cantonese nationalities. The business has also expanded significantly through straight and horizontal integration approaches. The company is successfully supplying men, women, children garments. At the same time the manufacturer has also opened new avenues including components, home decor, and gifts. The gifts section isn’t only offering specific gifts but they are also focusing on corporate presents (Shanghai Tang).

Business Approach:

The techniques for business are usually focused on the organizational mission, goals, and targets. 3 major types of approaches are generally discussed inside the academic and professional books. These include corporate, business, and functional tactics. The impact of corporate business strategies is in regards to the overall organization direction. Though the business level strategies will be influential in defining the goals and targets of intermediate character. The functional strategies are mainly regarding the specific business processes i. electronic. marketing, sales, pricing, campaign, and fund etc . The business enterprise also evolves a variety of ways of align its business desired goals with the total mission.

The organization strategy for the band performs a vital role in its expansion and growth. The company strategy for ahead and lateral integration can be followed over the brand. The corporation has expanded its operations in multiple markets. The brand name is available in nearly all developed areas of the world. Difficulties areas to get revenue are local industry through which a significant number of revenue are made. The evaluation performed simply by Ernst Fresh in 2005 clearly shows that the organization in luxury goods intake for china is significantly excessive as compared to markets pertaining to the period june 2006 until 2008. The afterwards developments in the local market with the business suggest that China will take above United States with regards to market size by 2015. The luxury products consumption in the local market will be followed by Usa and Asia. Therefore the business focus in catering regional market is an important factor for progress (Jana 2005).

Global Organization Expansion:

The technological advancements in the world have got underlined global expansion. The simple access to data and methods has affected the business in many perspectives. Using technology to facilitate organization processes offers resulted in to process motorisation enabling the business enterprise to properly reduce price and improve their business efficiency. Another aspect of the business development is the aspire to procure cheap raw materials, making in time-consuming markets and later locating the warehouses at ideal locations for increased product availability. It really is observed that business has expanded to fifty several countries as its inception in 1994 (Shanghai Tang). This can be a significant development for a regional brand to be increasingly found in the world markets. It is also noteworthy that for certain period the business was required to close its outlets and relocate these people according to markets.

Shanghai in china Tang Shops Locations:

The locations of retail outlets are a significant aspect in defining a business success (BhardwajFairhurst, 2010). The business enterprise is obliged to open it is outlets in the target marketplaces according to its products, pricing, and accessibility to the circulation channels. The business enterprise can take advantage of the scenarios arising from numerous product and distribution programs. Shanghai Tang is one of the neighborhood brands in China which has expanded in the global marketplaces. The brand is likewise available through internet reinforced e-commerce site. The location of the brand outlets is primarily in the regions of middle to low course income groups. The brand likewise opens its outlets in densely booming areas of overseas inhabitants throughout Europe and United States. The manufacturer is available in major cities of USA which include Miami and New York. Britain outlet is found in London. Indonesia is catered through outlet in The netherlands. Similarly Combined Arab Emirates and Kuwait also has two outlets in Dubai and Kuwait Town respectively.

Strategic Placement:

Relating to Choi (2011) the strategic position is a vital part of the division strategy for an enterprise. The supply cycle solutions emphasize on the capabilities to maintain goods inventory inside the strategic locations. The characteristics of strategic spots are relevant for the company performance when it comes to products availability and shipping and delivery time needed to maintain effective flow of goods. The business also needs to take into account the cost of maintaining stocks and options at proper locations in addition to the technological and provide network facilities available to serve business requirements. The brand has built its occurrence in multiple important locations. The business enlargement can easily come about through procedures for these areas. The business occurrence in nearly all major monetary capitals of USA, Chinese suppliers, Europe, and Middle East are significant developments (Shanghai Tang).

SWOT Analysis:

The strengths, weak points, opportunities and threats of the business is surely an important factor in analyzing it is current circumstance as well as the consideration of foreseeable future opportunities and threats facilitates in business preparing. The SWOT analysis is also helpful in facilitating the understanding of a business regarding internal and external elements. The administration of a business takes into account these types of analyses to position itself in the international business environment and take advantage of the possibilities. The SWOT analysis of Shanghai Tang provides a very clear understanding of the latest position and future requirements in terms of the corporate, organization, and useful strategy.

Stand: SWOT Matrix of Shanghai in china Tang:


Fusion of latest and traditional clothing trends.

Horizontal Diversity

Focus on regional market

Existence at ideal locations

Weak points:

Brand consciousness in global market

Low Market share

Wide spread distribution through physical presence


Growing demand for luxury items in local

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