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Cola Wars Continue: Coke and Pepsi in 2010 Case Study

Go through and Apply: Michael Elizabeth. Porter (2008), “The Five Competitive Forces that Form Strategy”, Harvard Business Review, (January 2008), pp. 2-17 Assignment Inquiries (AQ) (a) Why provides the soft drink industry been thus profitable intended for concentrate manufacturers? Compare the economics from the concentrate business to the bottling business: ...

Cola Wars Continue: Coke and Pepsi in 2010 Essay

The CSD market in the US (approx. $74 billion) is dominated by two concentrate manufacturers – namely Coke and Pepsi –. Both companies have been competing intensely since the 1970s, yet have thrived from this competition and have grown the business very profitably, as both have benefitted from the CSD ...

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Cola Wars Continue: Coke and Pepsi in 2006 Essay

Coca-Cola and Pepsi-Cola have a long history of strong competition as 1950. Besides the CSD (carbonated soft drink) consumption rise, it helped bring both Cola and Pepsi enjoyed significant revenue progress. In 2005, CSD features 52. 3% of total US The liquid Consumption. Softdrink and Soft drink had twenty-two. 1% ...