Burger machine swot analysis article

As explained in the paragraph above, Burger Machine’s manufacturer is their main “trump card” in the burger booth market today. When Filipinos think of affordable burgers by burger stores, they would most likely think of Hamburger Machine. This increases all their chances intended for repeat and impulse potential buyers, which makes them stand out from their competitors. Taste

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Besides the company’s strong brand electrical power, the memorable taste of its burgers should be considered among its advantages. The company prides itself in creating unique sauces and having its personal special coleslaw.

This allows the firm to separate by itself from its competitors and also assists with attracting more customers along the way. Weaknesses:


A stall’s sanitation is one of the most critical determining factors of a provider’s business. Stores should always be held as clean as possible and it seems that Cheese burger Machine would not exactly stick to this kind of thinking. Burger machine stalls are usually old and rusty, pertaining to the company have not yet improved the way all their stalls have been presented and constructed most throughout these years.


Area also performs a vital part of in the total cleanliness of a stall. Hamburger Machine stalls are usually positioned in dark, grubby, and dirty streets. This adds up to the general unsatisfactory cleanliness of the foodstuff stall. Management/ Service:

Not enough proper booth management must also be considered as one of the weaknesses which might be present in the organization. Usually, one particular employee can be given the task of owning a Burger Machine stall. With the foot traffic the fact that company can easily attract in one day, the caliber of service the stall can offer to their customers typically takes a hit, as a result of lack of staff. Opportunities:

High Demand for American food inside the Philippines:

Filipinos at present have tailored a westernized kind of mindset when it comes to eating food. The climb of hamburgers and other european types of food inside the Philippine industry are now beginning to translate in a higher with regard to burgers in the area. Threats

Breakthrough of Jolly Jeep:

Jolly Jeeps are ‘mobile’ stalls which have been seen mainly around local agent agencies and also other offices. That they basically present wide variants of foodstuff, from rice meals to finger foods. This creates a threat to the business because of the fact it can serve as another solution for people with low budgets, who like to have a wide selection of food to choose from. Wide Expansion of Day Burger:

Small Burger, certainly one of Burger Machine’s biggest opponents now are operating in major towns and zone in the country. Hamburger Machine prides itself in being the 4th overall in total range of stalls inside the Philippine Marketplace today. If perhaps competitors such as Minute Cheese burger continue to increase to additional regions in the Philippines, it could pose being a threat to Burger equipment as well. Competition:

Minute Cheese burger:

Day Burger is the Burger Machine’s greatest rival ever since the 90’s. The company operates in major cities and locations throughout the Philippines and basically comes after the same business concept that Burger Equipment has been using all of this time. As of Drive 2012, the business has more than 130 dispenses, which are operating in more than 350 stores across the country. Minute Hamburger, just like Hamburger Machine, offers its products through the use of ‘mobile’ trolley. They also have a wide variant of burgers to provide to their marketplace and also other foodstuff offerings every now and then. Angel’s Burger:

The breakthrough of Angel’s Burger inside the burger industry started in the late 2000’s. The company is one of the pioneering brands in beginning the “buy-one-take-one” burger trend, which has been thriving as of late. With their prices located lower than brands such as Cheese burger Machine, Angel’s Burger is targeted on providing the customers several of burgers, instead of its quality. Although there is no quick information, which can be found to buyers about the exact number of stores that the firm has, 1 cannot deny that numerous stalls of this franchise can be seen all around the Metro Manila region and it is continuing to expand to other areas inside the Philippines. Marketplace Needs:

Speedy Food Services:

We are living in a fast-paced universe and everyone seeks for any food source which can provide them with a quick, although substantial meal. Cheap Foodstuff Alternatives

Prices are going up each year; from gas rates to additional necessities. People nowadays will be thriftier when it comes to buying foodstuff. They often instances have daily budgets, to make sure that they go about their very own business with out a fuss. Therefore, it contributes to the market to prefer meals stalls, which can be heavy inside the stomach, but light in the pocket as well. Market Trends:


Like it is said in the previously mentioned part of this kind of paper, people nowadays seek to find the most bang-for-the-buck meals alternative, and promos the same as buy-one-take-one have been completely a necessity, most importantly for decrease market segments.


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