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Car rental business plan essay

The goal of this strategy is to increase $300, 1000 for the development of a car agency while exhibiting the expected financials and operations over the next 36 months. The Car Rental Agency Inc. (“the Company”) is a New York based corporation that could provide the rental of economy, standard, and luxury automobiles in its targeted market.

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The Company was founded in 2009 by Someone in particular.

1 . 1 Products and Services

As stated above, the Car Agency will be positively engaged in the rental of economy category, standard, and luxury automobiles for tourists and travelers within the targeted marketplace. A bulk of the Company’s earnings will come from the daily rental charges for vehicle consumption. The business may also recognize income from the sale of insurance companies and gasoline charges to customers. On the onset of businesses, the Company expects to have a leased fleet of 35 vehicles. The 3rd section of the business plan is going to further illustrate the services provided by the Car Rental Agency.

1 . 2 The Financing

Mr. Doe is seeking to raise 300 dollar, 000 coming from as a financial loan. The interest rate and bank loan agreement need to be further reviewed during settlement. This strategy assumes which the business will receive a 10 season loan which has a 9% set interest rate.

1 ) 3 Mission Statement

The auto Rental Agency’s mission is to become the identified leader in its targeted market for letting affordable vehicles to the average person on a daily basis.

1 . 4 Mangement Team

The business was founded by John Doe. Mr. Doe recieve more than 10 years of experience in the automotive industry. Through his expertise, he will probably be able to take the operations from the business to profitability inside its first year of operations.

1 . 5 Product sales Forecasts

Mister. Doe needs a strong rate of expansion at the start of operations. Listed here are the expected financials above the next 36 months.

1 . 6th Expansion Program

The Founder desires that the organization will strongly expand during the first 3 years of procedure. Mr. Doe intends to implement marketing campaigns that will effectively target persons, tourists, and business travelers within the marketplace.

2 . 0 Company and Financing Summary

2 . 1 Registered Brand and Corporate Framework

The auto Rental Agency, Inc. The Company is usually registered being a corporation inside the State of recent York.

2 . 2 Required Funds

At this time, the vehicle Rental Agency needs $300, 1000 of debt funds. Below is a breakdown of how these kinds of funds will be used:

2 . 3 Investor Fairness

Mister. Doe is not in search of an investment by a third party at this point.

2 . four Management Collateral

John Doe owns 100% of the Rental cars Agency, Inc.

2 . 5 Exit Approach

In the event the business is extremely successful, Mister. Doe might seek to offer the business into a third party to get a significant profits multiple. More than likely, the Company will certainly hire an experienced business broker to sell the business on behalf of the automobile Rental Agency. Based upon historical figures, the business can fetch a sales premium of up to 4 times earnings.

three or more. 0 Products and Services

Below is a description with the car rental solutions offered by the auto Rental

Agency.

3. 1 Daily Car Rentals

The primary method to obtain revenue intended for the business should come from the immediate daily local rental of the Industry�s fleet of roughly 30 vehicles. The Company could have three tiers of rentals including economy, standard, and luxury. Administration expects that 75% of all rentals will certainly fall into our economy or common class. A restricted number of luxurious vehicles will probably be held within the lot pertaining to wealthy travelers and business travelers. Daily charges to clients will range from $49 to 99 dollars per day with regards to the type of automobile they want to rent.

3. 2 Insurance Fees and Ancillary Companies

In addition to daily charges made to car renters, the corporation will earn secondary streams of earnings from the sale of additional insurance. This is an essential secondary vapor of income for the company as revenue of additional car insurance will generate substantial gross margins to get the Car Agency. Additionally , the corporation will charge substantive fees to customers which experts claim not go back the automobiles with complete gas reservoirs. Approximately 25% of the Provider’s aggregate income will come in the sale of insurance and gas fees.

4. 0 Ideal and Industry Analysis

4. 1 Economic Outlook

This section from the analysis can detail the economic climate, the automobile rental industry, the customer account, and the competition that the business will deal with as it progresses through it is business functions. Currently, the economic marketplace condition in the United States is in economic depression. This slow down in the economy has also greatly influenced real estate sales, that has halted to historical levels. Many those who claim to know the most about finance expect that this recession can continue till mid-2009, at which point the economy will start a prolonged recovery period. However , Car Rental Firms typically operate with a solid degree of financial stability since business travellers will continue to need vehicles for their business trip requirements.

4. a couple of Industry Analysis

Within the United States, there are more than 5, 500 companies (that operate more than one locations) offering daily rental cars services for the general public. Every year, these businesses aggregately generate a lot more than $20 billion dollars of income and provide careers to more than 120, 1000 people. Mixture payrolls in each of the last five years have exceeded $3. 1 billion. This can be a mature industry, and the upcoming expected progress rate is usually expected to the same that of the overall economy. As stated above, despite the at present high gas prices, the industry will continue to avoid losing money as business travelers can continue to need rented automobiles during their business trips.

5. 3 Consumer Profile

From this section of the analysis, you must describe the sort of customer you are seeking to acquire. These characteristics include profits size, kind of business/occupation; how long away from your company is to the customer, and what the consumer is looking for. Through this section, you can also put demographic information about your target market which includes population size, income demographics, level of education, etc .

4. four Competitive Analysis

This is one of the sections of the company plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the competition. Find out whom your competitors happen to be by doing a search online directories and searching in the local Yellow Pages. If there are a number of rivals in the same industry (meaning that it is not feasible to identify each one) then display the number of businesses that take on you, and why your company will provide consumers with service/products that are of higher quality or perhaps less expensive than your competition.

five. 0 Advertising Plan

The vehicle Rental Agency expects to maintain an extensive marketing campaign that could ensure maximum visibility intended for the business in its targeted industry. Below is usually an overview with the marketing strategies and objectives in the Car Rental Firm.

5. one particular Marketing Aims

• Create relationships with airports and travel agents surrounding the target market.

• Implement a nearby campaign together with the Company’s targeted market via the use of flyers, local paper advertisements, and word of mouth advertising and marketing.

• Develop an online business by having a website and placing the Provider’s name and contact information with online directories.

5. a couple of Marketing Strategies

Mister. Doe intends on using a number of marketing strategies that will allow the vehicle Rental Agency to easily target vacationers and organization travelers going to the target marketplace. These strategies include traditional print advertising and advertising placed on search engines on the Internet. Below is actually a description showing how the business intends to market its services for the general public. The automobile Rental Agency will even use an web-based strategy. This is very important as many persons seeking regional services, such as car rental firms, now the net to execute their initial searches. Mister. Doe can register the auto Rental Agency with online sites so that potential customers can easily reach the business.

The organization will also develop its own on the net website, that can include operation for people to book and pay for automobile rentals straight through the Business online program. This marketing feature is usual to most businesses that lease cars for the general public. The Company will also place advertisements on key travel portals such as Expedia, Orbitz, and Travelocity. Mr. Doe will even develop interactions with neighborhood travel agents that will make arrangements intended for rentals when it comes to that are journeying through the target market.

5. several Pricing

From this section, illustrate the costs of your services. You should offer as much details as possible about your pricing as is possible in this section. However , for those who have hundreds of things, condense your product list categorically. This section of the business plan should not duration more than you page. 6th. 0 Organizational Plan and Personnel Summary

6. 1 Corporate Corporation

6. 2 Organizational Spending budget

6. several Management Biographies

From this section of the organization plan, you should write a two to four paragraph biography about your job history, your education, and your set of skills. For each owner or crucial employee, you must provide a short

resource in this section.

7. zero Financial Plan

7. 1 Underlying Assumptions

• The Car Agency will have an annual revenue growth rate of 16% each year.

• The loan will have a 10 yr term which has a 9% interest rate.

• The Owner will acquire 300 dollar, 000 of debt cash to develop the business.

7. two Sensitivity Research

In the event of an economic downturn, the company may have a decrease in its income. However , amongst business travelers, renting a car is a requirement. As such, the auto Rental Agency can remain profitable in spite of a drop off in traveler activity. 7. 3 Method to obtain Funds

several. 4 Basic Assumptions

7. 5 Earnings and Damage Statements

7. 6 Income Analysis

7. 7 Balance Sheet

7. 8 General Assumptions

7. being unfaithful Business Ratios

Expanded Profit and Loss Statements

Extended Cash Flow Research

one particular

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