Event management pitch essay

759 Kawaiiland is the cycle of stores under the brand extension of 759 Store which advertising personal product import mostly from Korea and japan to provide up-to-date and top quality products with reasonable prices. The first wall socket of Kawaiiland was launched in December 2013, currently hasseven outlets and aim to grow to 20 stores in 2014. This event proposal is aim to reinforce each of our brand picture and standing, also honoring the launch of our new outlets throughout the first ever function “Afternoon Tea in Kawaiiland in order to generate awareness and spread personal to the press and buyers.

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Our function audience comes with female customers and customers, beauty blog writers, celebrities, beneficiaries, media and participants aged 18 to 30 years old. More than one hundred and fifty participants in attendance but it will surely reach more than thousands of market with wealthy media insurance coverage. The very first event, “Afternoon Tea in Kawaiiland will be held upon November twenty third 2014, Saturday from 2: 00 to six: 00p. m. at Finding Park retail complex in Tsuen Wan.

The wedding theme and concept is feeling like a group of girls enjoying evening tea in a fancy and fun atmosphere.

A series of event activities are related to personal care and magnificence which is broken into 5 periods on the day of event which includes makeup competition, expertise writing, games, image booths and surprise mechanism. Gifts and souvenirs will be offered to the winners and individuals. Refreshments and drinks can also be served during the event. This will go with advertising supports through magazines, social media, websites, posters, leaflets and bloggers. Based on how big the event and target audience, all of us expect to guarantee 80% of total attendance participating in the event through online registration and invitation, to get around HK$190, 000 of sponsorship; to obtain 3 artists performing in case; to attract 80 percent of invited media visiting the event; and get 70 percent satisfied ranking from attendees and benefactors.

These increases will be assessed through a number of evaluation methods after the celebration. In order to accomplish these objectives, we are looking for the approval of funding of HKD 100 and forty thousand by the management to support this event proposal. This plan which investment will certainly lead 759 Kawaiiland in becoming one of the most competitive retail brand in the region.

Company Background

759 Shop is a price tag brand in Hong Kong structured on a list company CEC International, their grocer is named with the stock quantity “0759. 759 Store aims to provide a high-quality lifestyle and consumption unit in the Asia residential area to Hong Kong local people. 759 shops has quickly growth via 2010, the first retail store which providing snacks, food and beverage, to 2014, over200 outlets selling diverse variety of goods include food& beverage, home goods and private care products. Above 1 mil customers possess owned a 759 Shop VIP credit card. 759 generally rely on Fb and portable app to communicate the discount, product information and outlets location with buyers.

759 Kawaiiland is the string of outlets which providing personal product import mainly from Korea and japan. 759 Kawaiiland aims to give up-to-date, superior quality products with reasonable prices. The first store was launched in December 2013, 759 Kawaiiland currently features seven outlets and try to expand to 20 within 2014. The 759 Store VIP card may also be used in 759 Kawaiiland. 10% discount will be offer to customer using a VIP card, nonscheduled discount will also offer to consumers.

The Very first Event

Utilizing the market advancement strategy, “Afternoon Tea in Kawaiiland would be the first event hold simply by 759 Kawaiiland. Since many personal care or perhaps beauty products firms have engaged in difference situations to talk their marketing message. In Hong Kong, the Sasa bloggers events invites customers for their new product display and cool product trial, Shiseido and Shu uemura carry makeup workshop to inspire product trial. Also in Singapore, Protector and Waston hold “Haraju-cute event and “Look alike contest to entertain consumer and to create awareness. The first ever event for 759 Kawaiiland can create a WOW impact to the multimedia as well as the end market. Together with the event strategies, 759 Kawaiiland will be able to enhance existing standing and picture, entertaining the participants and audience, as well as communicate each of our marketing meaning to our buyers.


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