Individuality in the fashion sector qualitative


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Individuality is defined as, the quality or perhaps character of any particular person or perhaps thing that distinguishes these people from other folks of the same kind, especially when marked strongly’ (Individuality, n. d. ).

The idea that all humans are persons and that every individual is different from one another is seemingly logical. Each of our your life experiences can be tailor-made according to where we come from and what we do, which will further reflects onto the way we act, the opinions we have plus the choices we all make. This sort of difference is often celebrated in the creative spheres as a manifestation of the human being spirit. It really is seen as a quality synonymous with uniqueness, self-realization, identity, non-conformity, and free-will. And, the absence of this quality is often perceived within a harshly bad light.

In the digital age, ‘where the lines between personal privacy and public(city) have been blurred’ (21th Hundred years Fashion Background: 2010-2017, 2017), the need for identity is no longer simply limited to the creative circles. Rather, is it doesn’t only thing that stands between a person getting labelled ‘Instagram-worthy’ as opposed to only ‘basic’ (Mak, 2015) even though efforts have been made to redeem the word, specifically, the phrase ‘basic bitch’ (Rosasco, 2016), it is still mostly associated with the negative i. e. as being unoriginal/ordinary. But , who exactly decides whether one is truly an individual?

It can be empowering to find out oneself since unique, but the norm intended for uniqueness is defined by the parameters of what everyone else thinks ( Borecka, 2017). Which begs the question, who also or the particular an individual? And, is 1 really an individual if they are the only ones who have seem to believe so?

‘Fashion’ does not have a novel definition or meaning, it might be interpreted because an outlet pertaining to self-expression or as a cumulative representation in the current socio-cultural scenarios. For some, it could indicate a lifestyle choice while for other folks it could be a subject of counter. But , what remains a great unspoken continuous in all answers is that to get fashion to become of significance, it needs being accepted and practiced by simply an audience. (Sproles, 1981)

The fashion industry taps into this very notion of ‘acceptance’. Since it is in human nature to wish for a sense of that belong while isolating themselves for personal expression, in the same way in the trend industry, there exists a liberty to stand out when being thoroughly placed under a label intended for identification (eg. lolita, pastel goths, yuccies etc . ) (Worn Through, 2014). And, if an individual doesn’t fit into anywhere then your industry will see a way to place a packaging on it too (eg. style laggard, anti-fashion pleb and so forth ) This kind of paradox can be further outlined by the lifestyle of trends and mass media which dictate that being fashionable needs keeping up with the trends mainly because “in trend, one day most likely in as well as the next day most likely out” while famously explained by version Heidi Klum on Project Runway.

And, while being fashion today is still influenced by what is ‘trending’ and what is not really, the source of such trends aren’t the big brands or strip or forecasters anymore. Digitalisation has entirely changed the trend landscape, and, trend inspirations are becoming even more ubiquitous. Within an interview by simply Business of Fashion, Marc Worth, co-founder of Worth Global Style Network (WGSN) explained, “Today, the concept of a bunch persons sitting in a living room and determining what the colours are going to be in two years’ time or what elements are going to be found in three years’ time is actually a complete nonsense ” (Abnett, 2015). Styles and their life are now managed by influencers and customers on social websites. (Abnett, Petrarca et approach. ) It has further improved the way brands market themselves. The need for a strong brand personality has become a primary concern because the consumers today have moved their concentrate from what the product is as to what the product represents (Zegheanu, 2017). They demand that a brand engage these authentic emails and connections (Tyson, 2016) and allow all of them space to infuse their particular personalities and perspective into a product for making it ‘un-average’ and possibly one of a kind (Follows, 2015).

There is also an abundance of social media content, blogs and articles that spread the message of ‘self-love’ and encourage individuality. Positively, this sort of attitude has been able to encourage diversity, inclusivity, and approval (Karg, 2015) but in addition has, as mentioned before caused an overwhelming pressure being an embodiment of self-expression in order to be ‘socially approved’ (21th Century Vogue History: 2010-2017, 2017).

With regards to the circumstance, it is secure to assume that in the present fashion situation (2010+) style is a traveling factor in popular trend and tradition. So much so that, that it could in itself be recognized as a landmark trend. With everyone constantly expressing or looking to express their particular individuality, ‘self-expression’ may be the deadening ‘conformity’ of the time (Curtis, 2017). Consequently , this newspaper seeks to examine individuality as being a fashion trend and understand its effects on the current trend scenario. The advantages of such a study is further emphasized by existence of counter developments like NormCore and Minimal Chic. These types of trends have confidence in ‘adaptability above exclusivity’, wherever one will not pretend to become above the indignity of belonging. They see normality as a rebellion to individualism (YOUTH MODE: A REPORT ON LIBERTY, 2013) and create a new concept of identity which tries for manifestation not through looks but through other sources. This paper will also be considering these countertrends as their beliefs are in tune with its core theory my spouse and i. e. accurate individuality in the context of style is a utopian concept. Also, by learning these styles backward, the paper aims to gain more insight into the individuality happening.

In the current scenario, people are celebrating individuality and taking a lots of measures to make sure that they are staying ‘themselves’ every moment. This is certainly being further fuelled by simply several mass media ads, articles and blog posts that provide visitors with here is how to be a fashion individualist and the way to stand out. This method has also transformed fashion promoting in a tremendous way and has brought into the mainstream many ideals just like diversity, gender fluidity, and eco-consciousness. There is also a counter undercurrent that has brought into discourse the futility of the same but a niche lies in the investigation of this feature as a tendency in the fashion context. This paper should do so by simply understanding and redefining individuality. The research can help foresee future fashion trends and be of significance to style education and businesses.

This research will probably be approached within an exploratory style due to the subjectivity of the subject i. at the. individuality. This kind of approach leaves room pertaining to unanticipated and idiosyncratic final results while making sure the concern of small details within a bigger framework (Bryman, mentioned in Karg, 2015).

A combined method strategy seems the most appropriate for info collection. Qualitative data will be gathered by simply studying current trends influenced by style and the function of digitalization in this. This will be supported by info collected via observation of style personas in social media systems, specifically the Instagram style. The people will be selected depending on their particular popularity and individualistic frame of mind. The result of which may provide a better understanding of the motivations at the rear of this unexpected need for regular self-expression. Observing popular social websites personas can help provide an insight into the modern client psyche and present a new that means to the phrase ‘individuality’.

Info will also be obtained from selection interviews targeted at people from the fashion industry we. e. pupils, educators, design influencers, and brands. The aim of this is to record viewpoints that may help understand the current frame of mind towards trend and prediction a possible future for the method market and education as mentioned in the targets.

Secondly, qualitative data will be gathered by putting in place a web questionnaire targeting the mass consumer market. The purpose of this can be to find out what size a role personality plays in buying motivations in order to deduce regardless of whether individuality could be considered a trend. The goal of the set of questions is to reach as many people as possible to ensure the conclusions reflect a majority sentiment.

The greatest limitation in the research is based on the subjectivity of the theme. There are 3 ways it may affect the findings:

1 ) Choice of on-line fashion personas could be controlled by personal opinion

installment payments on your No one would like to see themselves as un-individual, it’s leaving you to see yourself as a exceptional (Borecka, 2017). Such considering could impact the data collected through selection interviews.

several. The meaning of individuality could differ depending on physical locations and socio-cultural scenarios.

In addition , basing most of the study about social media websites makes the potential audience vast. This might cause problems in data collection with reference to the limited time-frame.

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