Social media and social responsibility essay

Connie Elmore

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Mentor Richardson, Jake

May one particular, 2017

Social Media and social responsibility


The most important thought in social responsibility to get an

organization is that it may not become executed on such basis as the opinions of

an individual, but it could be a reflection from the values as well as

beliefs with the owners as well as the shareholders. Diamond of stakeholders

plays a crucial role inside the corporate cultural responsibility of the

organization along with the accomplishment of the triple bottom line

(Gillenwater, 2008). Dialogue is very important in identifying the

environmental as well as social problems that affect overall performance

accountability and enhancement of decision-making. The most crucial

consideration for an organization is that business environment takes

account of a lot of crucial business strategies appraises in a constant

process which facilitates concentrating on evaluation together with control of

business through environment strategies as well as goals which will minimize

costs and ensure optimization of revenue in the business (Gillenwater

2008). The use of social media to make social responsibility is a great

important concern in the success of the business. It is therefore

important for an organization to formulate strategies that are significant

for their organization in reducing organizational costs coupled with bringing up

the margin of income in their business.

Overall concept of the the topic, background and why is it important

The use of social websites plays a huge role in mastering the sociable

responsibility within an organization through building a defense shield

(Gillenwater, 2008). This really is particularly essential during the times of

crisis where the organization ought to embrace the responsibility of being

transparent as well as open. Expeditious communication to the consumers is

an important consideration in the social responsibility of the firm

(Gillenwater, 2008). The use of digital platform continues to be an effective way

of achieving such an objective in the organization, prior to actual

eruption of any crisis inside the organization irrespective of its trigger, the

organization must adopt the requisite mechanisms to cushion the

stakeholders through leveraging good performance with the company

(Gillenwater, 2008). It is crucial for the business to build systems

that comprises the followers over time, which will must be in-line with the

ideals as well as, the actions of the business that facilitate in the

protection of the business during crisis (Collis & Jef, 2001). You will discover

limited and straightforward strategies that can be applied in social media

by organizations that facilitate in highlighting the commitments with the

business towards the social responsibility and promote building of the social

media in the organization.

Transparency is an important consideration in the social

responsibility program in the business and more so every time a social networking

system is being harnessed. The online people are particularly

comfortable and the must therefore end up being accorded open up communication that

enhances the reputation of the business supervision (Collis & Jef, 2001).

Social responsibility at an organization must be capable to position the

business inside the existing environment. The use of social networking

platforms in social media is vital in shaping the interpersonal responsibility

approach in the organization. They identify the ideal positioning of

the organization and the ethical popularity inherent in an organization

organization which in turn clarifies the notion of the culture to an

business and the willingness of an corporation to connect to the

community. The most important concern in social responsibility for an

organization is that it should not become executed based on the opinions of

someone but can be a reflection with the values along with beliefs

from the owners plus the shareholders (Gillenwater, 2008).

Specifics, differing views, and problems

The cultural responsibility in a business organization can as a result be

effective or a method to obtain failure. The achievements of the sociable responsibility

is determined by their amount of expressing the behaviour objectives. Good

behaviors has to be encouraged as the bad kinds must be spelled out and

disheartened. The quest of the organization must be a reflection of the cultural

responsibility (Schwartz, 2001). The failure with the social responsibility

in addressing the employees manners in the business requires the

action with the management to take care of what generally seems to go wrong (Stevens, 2008).

They must ascertain that their desired goals are pragmatic because sociable

responsibilities that aim too much are likely to fail. For example , in a

community exactly where corruption is endemic, a goal of finishing the practice can

simply mislead the administration in setting the agenda inside the Social

responsibility program (Schwartz, 2001). Reviews is an important actions

from the administration of the firm to make sure that the social

tasks are effective.

The business must consider the importance of social websites in interpersonal

responsibility in terms of helping the expansion of the business. Some people

might argue that cultural responsibility must be contemplated in the

perspective of promoting and PR but it may be worth to appreciate the

contribution of social responsibility initiatives in the enhancement in the

brand image (Collis, Jef, 2001). There exists a strong interrelationship

between cultural responsibility and social media in the contemporary

business. In case the business is thinking about an involvement with a

particular issue, leveraging on social media is a wise consideration and

large businesses have illustrated success from this development.

A company must also identify the need for interpersonal

responsibility because important creativity of the twenty-first century. Social

responsibility is actually a crucial device for a company as it is able to

facilitate better, productive and faster efficiency of the workforce.

This is the premise behind application of social responsibility at an

business in the operations of organization and incentivizing

collaborative behaviors (Collis, Jef, 2001). Consequently, the use of

social responsibility at an organization can result in the change in

the approach of converting know-how in to action (Collis, Jef, 2001).

A company is likely to be energized by cultural responsibility to

discuss problems related to their very own work consequently making all their work much easier and

rewarding. An organization need to therefore adopt social responsibility to

assist in speedy alternatives. An organization need to adopt interpersonal

responsibility strategies such social websites thus producing clients to be

company advocates in promoting firm brand.

What do you think is definitely the right thing to do and why

A business must also appreciate the fact that, the business must

produce considerable strides in recognition of the need for issues of

social responsibility in the framework of business (Collis, Jef, 2001). The

management of an organization has to be knowledgeable with the appropriate

assumptive frameworks that may fully describe the contribution of sociable

responsibility in influencing the perception of clients in diverse factors

in the mixture of marketing connection.

The interpersonal responsibility in operation management should be able to

position the business inside the existing environment (Collis, Jef, 2001). This

describes the strategic placement of the firm and the ethical

reputation inherent in an organization business which often explains the

perception of the society to a organization plus the willingness of an

organization to interact with the city (Collis, Jef, 2001). One of the most

important account in social responsibility intended for an organization can be

that it really should not be executed on such basis as the views of an specific

but should be a reflection of the values and also beliefs of the owners

and the shareholders.

It is also the responsibility from the organization managers to take in

to account a defieicency of stakeholder strategies and coordinate them intended for

several purposes. An organization has to be in a position to talk to

the primary stakeholders, yet others that their particular support is important to

support desired overall performance, they must explain what certain actions are

envisioned, by which stakeholders, so when (Collis, Jef, 2001). The

Important stakeholders then assessment the recommended strategies to choose those

most suitable and add different strategies that might be useful and make a

commitment to do something on these strategies at the right time.


Collis, B., Jef, M., (2001). Flexible learning in a digital world:

encounters and anticipations. London: Kogan Page.

Gillenwater, P., (2008). Take your new team to the top. Diary of

Accountancy (March): 58-61.

Schwartz, Meters., (2001). The size of the Relationship Between Corporate

Unique codes of Ethics andBehaviour. Log of Business Ethics 32 (3): 247


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