Swot analysis h m essay


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The nearest H&M store is within Tacoma, Washington. That makes the commute via Olympia regarding 30 minutes. Various people associated with trip to Tacoma purely pertaining to the purchasing experience. The citizenry in Olympia grew 12. 2% from 2000 to 2012 and was expected to continue growing. The surrounding zip codes of the Olympia shopping mall have: $50k to $75k as the utmost common annually income

Age range 21 to 34 the biggest age group

Which can be beneficial since the target market age groups are young adults, men and women 20 to thirty-five, and parents of kids.

About 36% of people in Olympia have children under 18, whom are all potential consumers of H&M kids. H&M plans to increase their retail store numbers by simply 10% to 15% annually, and get back they hope to increase sales in “comparable units.  Since the company is widely announcing that they want to boost the number or perhaps stores, they may have the cash and assets necessary to get locations they really want.

There are opponents in the shopping center such as Charlotte now Russe, Forever 21, and Macy’s that draw visitors for the right consumers shopping inside the H&M price range.

While there will be competitors every within a fairly small shopping mall, there are less many such as the Tacoma or Southcenter malls in Washington during an hour of Olympia, where there are H&M stores located. The average home income can be $77, 646. 4

The buyer spending per household can be on average $57, 437 annually. 2 Olympia has a social reputation of becoming extremely environmentally conscious, partially due to Evergreen Express College, which will aligns with H&M’s guarantee and determination to getting environmentally friendly in their products and development, making it a store that typically the more environment friendly would prevent due to the judgment of fast mass development. Weaknesses:

The Washington condition minimum salary is greater than in their range topping location in Midtown, New York City. The reasonable amount of competition within the mall gets the potential to overshadow a new retail outlet. In the squat code the place that the mall is, where the store should be located, the largest profits percentage is definitely low-income, or less than $25k annually, meaning less of a discretionary cash flow. 2 You will find other retailers of the same price in the Tacoma and Southcenter malls, and Olympians may still shop at these H&M stores if they will already had taken the trip up to visit another shop.

The Olympia mall can be has a lot less traffic than other locations, and so the management unit would have to be different. The prices are usually higher than by Forever 21, one of the major competition in the shopping mall, yet the top quality is better by Macy’s. H&M is a middleground-type of retail outlet that needs the perfect customer that is willing to pay only a little more than Forever twenty one prices to get a little top quality Opportunities:

The continued growth in population means more buyers to spend all their discretionary cash flow, thus bringing up the average twelve-monthly consumer spending. The designer aide provide a methods to acquire custom made brand goods for less than the designers’ items that are sold elsewhere. Competition being inside the same shopping center can be an chance to take organization from them. The development of the neighboring city Lacey could pull more consumers in, since the Westfield Capital Mall is the central shopping mall in Olympia, Lacey, and Tumwater. Threats:

Competition for product sales with the additional retailers in the mall has the potential to always be bad as well, they either get the sale or they do not. H&M’s dark past of not being environmentally friendly could deter many consumers from purchasing there.


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