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The Application of Color Psychology in Marketing Strategies

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There is a serious ecological issue in the contemporary society that is primarily the because of human beings. Consequently , it is important to encourage individuals to protect environmental surroundings through almost all means feasible. I have used the labeling design of my own product to pass the communication of safeguarding our environment. As opposed to other design and style firms designed to use harmful elements or points that are striking but can neither end up being reused nor be recycled, I have designed my bundle using seed paper that could both become recycled and reused. The seed conventional paper can be used again to grow crops when moist. It is appropriate for design organizations to choose to shield the environment by making even more profit when putting people’s lives in danger(Mohebbi, 2014).

The pink and orange colours also have their particular purpose of comprising different smells. This gives the customers a perception that my item has a selection of versions with unique fragrances. Additionally , red and orange colored colors will be conspicuous and so easily entice the attention of consumers. The pink color is also known to be the color of delight and is at times considered as lighthearted. Happiness comes from living in a normal environment. Red can even resemble the very much love that we have for the consumers, and that is why when supplying or receiving flowers, most of the people usually love to use green blossoms. The love is proved by offering a naturally made merchandise to our clients.

In conclusion, color psychology is a very important strategy in the advertising branding sector. Design companies will always want to use colors that would charm and speak to customers in a selected unique way(Chang Lin, 2010). In my packaging design, Personally i have tried green and sand color to appear like nature, and orange and pink color to symbolize diverse smells. Saving money and crushed stone color could make customers know the importance in the environment and thus take part in protecting it.

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Color mindset concept inside the marketing and personalisation

There is a serious ecological problem in the contemporary society that is mainly the fault of individuals. Therefore , it is important to motivate individuals to safeguard the environment through all means possible. I have used the packaging style of my merchandise to pass the message of protecting our environment. Unlike various other design firms which use harmful materials or perhaps things which might be eye-catching but can none be reused nor be recycled, I have designed my package employing seed paper that can the two be reused and used again. The seed paper may be reused to grow crops the moment watered. It can be appropriate for design firms to choose to protect environmental surroundings from producing more income while adding people’s lives in danger(Mohebbi, 2014).

The pink and lemon colors likewise have their unique purpose of symbolizing several smells. This provides the customers a perception that my personal commodity contains a variety of versions with unique scents. In addition , pink and orange colours are obvious and thus very easily attract the interest of consumers. The pink color is also considered to be the color of happiness and is also at times viewed as lighthearted. Delight comes from surviving in a healthy environment. Pink may even resemble the much love that we have pertaining to our buyers, and that is why when ever offering or perhaps receiving plants, most people usually like to work with pink flowers. The love can be confirmed by providing a naturally made product to the customers.

To summarize, color mindset is a very crucial concept in the marketing and marketing sector. Design companies will always want to use colors that could appeal and communicate to customers in a certain exclusive way(Chang Lin, 2010). In my packaging design, I have used green and sand color to resemble nature, and lemon and green color to represent different aromas. The green and sand color will make customers realize the importance of the environment and thus experience protecting this.

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