The effect of digital technology around the music
Today, teenagers live constantly surrounded by technology. Even if the younger era may not see it, technology has had an impact about different factors. The widespread usage of digital technology in the music sector has allowed buyers to recreate digital variations of copyrighted songs inexpensively, with the help of a large number of software and websites. There has been an increase in digital copying actions and those are most of the time believed responsible for producers’ loss in revenues. Although some people declare that the increase of digital technology has killed the music industry, in reality it has cause innovation and new ways of consuming and sharing music, such as iTunes or YouTube.
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The growth of down load and exchanges of music are held responsible for the decrease of music sales since the end from the 90s. Information and connection technologies, and specially Net, changed the logic of consumption plus the process of making music. The music industry continues to be touched as 2000 with a crisis as well as the organizations which represents this market like to claim that web users who also are swapping private replications via peer-to-peer networks should be blame for this kind of crisis.
Peer-to-peer sites are networks where users act as both suppliers and consumers of the content. The file-sharing, and peer-to-peer, site Napster emerged in 1999 and since then, music sales in the us of America have decreased 53%. Nevertheless , the American government is fighting against those file-sharing websites as well as of them had been seized, such as LimeWire in October 2010.
One of the biggest problems for the background music industry was to deal with introduced of the MP3 FORMAT file. This file came to life between mil novecentos e noventa e seis and 1999 and since then simply, piracy became more and more important. The AUDIO file permits people to save files on computers and to share music with anyone in the world. It led to the creation of music showing software, including Pirate Bay or LimeWire. The Record Industry Connection of America (RIIA) turned out the effects of technology on the music industry by simply showing on their website the fall in the overall size of the sound saving industry within the last 10 years. Indeed, in 1999, its size was $14, 584. 5 billion dollars and in 2008, it wasonly $8, 480. 2 billion dollars. Moreover, between 2004 and 2009, it is said that 31 billion songs have been unlawfully downloaded. Consequently , the Record Industry Association of America estimates that piracy causes an annual damage of $12. 5 billion in loss to the United states of america only. Moreover, the Institute for Coverage Innovation pegs more than 75, 000 lost jobs and $2 billion dollars in dropped wages to American workers.
However , those are macroeconomic factors as well as the positive effects of technology are overtaking the negative types. Indeed, technology has created fresh medias. Vimeo affords new ways to consume, generate and share music and they have put in the spot light a lot of artists. For instance, well-known artists such as Esmee Denters or maybe Justin Bieber have been completely discovered because of this media. Moreover, Vimeo is the third most visited site in the world in back of Google and Facebook and 100 several hours of online video are published to Vimeo every minute. One of the major facts to bear in mind is that Vimeo are paying artists and music labeling thanks to thousand of promoters using TrueView in-stream. Without a doubt, Google promises that free of charge music builds as much cash for the background music industry since paying for it. Google Inc. unveiled during the Midem, a annually event committed to the music sector that YouTube has paid for more than $1 billion to music rights cases over the past several years.
Moreover, Frank Maxcy, Vimeo director of content relationships, said that YouTube’s larger music partners on the website are making huge amount of money per month. Although YouTube will more than permitting artists ” amateurs or professionals ” to share their creation; in addition, it gives these people the chance to obtain feedback on the work. Certainly, viewers can easily comment and rate videos. Moreover, music artists are after a particular title: the VEVO record. VEVO can be described as joint venture of Universal Wedding ring, Google (which owns YouTube), Sony Music Entertainment and Abu Dhabi Media. The VEVO record is given for the artist who also gets the maximum number of sights in one day. When a music video includes a lot of landscapes, artists are guaranteed that their music will be displayed in radio and is going to sell off a lot.
The holder with the record is currently Miley Cyrus with the track Wrecking Ball. Indeed, her music video received 19 millions views in its initial 24 hours. The song was released on September 25, 2013 and as of January 2014 “Wrecking Ball has marketed three mil copies in the United States. The tune debutedon the Billboard Sizzling 100 by number 40 but it soon became primary after the launch of the controversial music video, which displays the impact of YouTube on the music industry. Furthermore, the American music magazine Billboard added U. S Vimeo data to its system, which means that it is now a factor in the chart’s rank: it ties digital download track sales and physical singles product sales.
ITunes came up with the first reputable digital music store that competed with piracy. In April 28, 2003, Apple released the iTunes store. The music market had finally an application to earn money from the sale of digital music, following years of struggling with the power of Napster and piracy. Steve Careers created a fresh link between the artist plus the customer. Certainly, instead of going a store and having to acquire an project just to get 1 specific song, customers are now able to pay only 99 cents (1, 29$ in certain case) to listen to a track. Steve Jobs thought that music lovers prefer to pay 99 cents a song if it was easier than stealing the music; he was proper. Indeed, iTunes has more than 500 , 000, 000 users in 119 countries and more than 25 billion dollars songs can be obtained. It is also declared more than 12-15 000 downloading are made for each minute.
Independent brands and artists can also compete with the dominant, as iTunes gives marketing space together with the major labeling if you present great music. iTunes in addition has helped musicians develop strategies to promote all their music. Today, artists help to make most of their money by visiting and providing music in iTunes is a way to market for a tour. For example , a pop-artist lately launched the idea of “music Monday: each Monday, and for 15 weeks right, the musician would set a new single (1, 29$) on iTunes to advertise intended for his film. It enabled the artist to make additional money than he would have made in the event that he relieve the tracks in an album. As a matter of fact, iTunes offers ways to keep the music industry afloat.
Even though digital technology has had awful effects within the music sector, new devices appeared and helped the music industry. Indeed, although it took time for the industry to adapt, technology led to improvements and new ways of eating music. The background music industry and digital technology are now dependent on the other person. Nowadays, the industry is usually stimulated thanks tothe competition created by simply Spotify or even Soundcloud, which in turn enables to show music and protect terme conseillé for free or perhaps at a really low price.
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http://www.thembj.org/2011/02/celebrating-you-tubes-influence-on-music/ [accessed twenty-eight January 2014]
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