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Notification of Acceptance Ms. Saadiyeh Saad Training course Convener Techniques of Business Study CBM , Karachi. Special Madam, According to instructions, were submittings this kind of case-study like research report on Lawn Industry of Pakistan speaking about the factors impacting the intensification of lawn fabrics in Pakistan.

We would like to thank you for being so helpful and supportive in the teaching us this subject in such a manner any time its conclusion, our principles are practically clear with regards to various strategies involved in researches.

Beyond any doubt, it really is an result of your complete and procedural approach training that we have made this report devoid of scantiness of any kind. We could really appreciated for your support, Madam. Ok bye, Nasir R. Zaidi Pakistan Business Analysis (PBR) is a nation wide prediction services company and researching the market firm. Mainly, it targets assisting selling industry executives and sellers serving stores to achieve competitive differentiation and market accomplishment through business-driven short term investments.

PBR provides facts structured research and customer centric strategies to permit better offerings from suppliers and more effective business investments by suppliers. PBR will help clients gain clarity, get hold of precise point of view and formulate course of action in critical organization issues. Founded in 2009 with a group of IoBM Grads, PBR provides personalized marketing study, syndicated research and evidence-based consulting to leading companies in the financial services, life sciences and customer goods sectors.

Through top quality research, advanced analytics and deep sector knowledge, PBR delivers data-driven solutions and strategies that enable consumers to better figure out customers, establish products, and shape industry opportunities to be able to increase profits and grow the value of goods and brands. PBR’s Important Services:

Since its inception last season, PBR has providing companies of a full-fledge research firm that specializes in supporting companies figure out current buyers, lost buyers, potential customers and employees (internal customers) and track the factors that affect client satisfaction, loyalty, awareness, and purchasing behaviours. Undergoing fast developments as its establishment last year, PBR is actually a market research companywith already a large number of standing client relationships in position and an organized plan for solid and constant growth.

Core Values: Purchase continuous finding out how to improve the quality of work and the development of each of our employees Demonstrate an honest “can-do frame of mind and practice what we preach. Form lasting partnerships with the customers and suppliers, Engender a fulfilling and fun environment for employees, Further responsibility to the community. Provide services and products that surpass our clients’ expectations with regards to accuracy, top quality and timeliness. Brand Research , Asking:

Brands perform a critical function in purchase decision making. They are the customer-facing expression of your business strategy. So why do so many businesses know so little about their brands? Whether you are only starting to specify yourbrandor you may have an established brand that you aremanaging , appropriate and well-timed information is available only throughadequate brand study. PBR’sbranding researchconcentrates on half a dozen key areas to give the important information you need to manage your manufacturer, 1 .

Creating a new manufacturer strategy installment payments on your Understanding how much your manufacturer can expand 3. Company architecture 5. Brand managing 5. Stimulating brands 6th. Brand placement New Products as well as Services Research: The failing rate ofnew productlaunches is incredibly high. Several estimates happen to be that lower than 20% of new products succeed! In order to enhance your chances of cool product success, choose Pakistan Business Research (PBR). Our encounter in advertising research to get identifying, producing and introducing new products is subordinate to none.

Applying both qualitative and quantitative research, we are able to help you determine customer dissatisfaction and unmet needs, make and display new product ideas, evaluate marketplace feasibility (demand and value), identify persuasive marketing rewards and emails and monitor introduction, awareness and trial. Introducing new products without advertising research is like driving blind , much too risky! In a nutshell, just let PBR help you navigate your way to successful merchandise introduction. Further Areas of Expertise Advanced Record Analyses:

PBR has an on-site online component to conductadvanced statistical functionssuch as multiple regression (driver analysis), group analysis, element analysis, perceptual mapping (multidimensional scaling), structural equation building and data mining. Advertising Surveys: Moreover to our market research specialties, PBR is well experienced in conducting various kinds of marketing exploration including all kinds of Business-to-Business and Business-to-Consumer research studies, advertising efficiency, attitude assessment, marketing performance, market segmentation, positioning and a lot more.

Pragmatic Setup: Our organization research can assist you not only style but also execute the ideal marketing surveys taking into consideration which in turn aspects of the marketing hard work is being tested, available contact information, market part, market size and structure, available budget etc . PBR’s Marketing Study Process: Each of our marketing research processincludes the systematic id, collection, examination and distribution of information with regards to knowledge advancement and making decisions.

The reasons and times from which your company or perhaps organization might consider doing marketing study varies, nevertheless the general purpose of gaining cleverness for decision making remains constant throughout. Buyers occupy the central position in the promoting research process. As a firm or corporation, the overpowering majority of exploration you are currently considering likely involves your customers: ¢ Current customers ¢ Potential customers ¢ Misplaced customers ¢ Members ¢ Community ¢ Employees (internal customers) Investors (internal customers) Whether you are creating a new marketing research software or perhaps studying an existing advertising research program, what are things you should take? While there happen to be dozens of small steps in the process, each of these actions fits into one of many 6 main steps from the marketing exploration process. They are, Step 1 : Identifying and define the problem 2: Develop the approach 3: Establish research design and strategy Step 4: Collect the info Step 4: Conduct data evaluation Step 5: Survey and present

Problem Definition , The Case: PBR’s two month aged client, KOHINOOR TEXTILES wished to invest some money into starting a periodic lawn store brand. KOHINOOR TEXTILES was aware that thorough market research and analysis will be required to be able to determine likelihood of such a venture as related to cost, quality, sales, marketing, lifestyle and lifestyle and tendencies of old lawn brands.

You read ‘Lawn Industry of Pakistan’ in category ‘Industry’ The consumer, already having a great market share popular industry, acquired noticed that the demand of lawn products was on the increase during

Early spring and Summer season seasons and a larger volume of brands had been on a sharp growth style when various other smaller rivals sprung up and began taking some of the market share. Yet this customer also noted that away of 10 or 15 such lawn manufacturing companies, no more than 3 or 4 were highly effective. So i was brought in and asked, what factors produce lawn displays so powerful? , Is a demand increasing? , Is the supply getting together with the demand? , Is this simply seasonal or is it a year round tendency? And lastly, might a lump-some investment toward manufacturing and selling good quality lawn become fruitful for any firm?

Growing the Way: With these types of queries and predicaments in mind, PBR asked some its most exceptional and aggressive researchers to assist KOHINOOR MATERIALS embark on a journey to launch all their lawn styles. The team contains: Mr. Nasir ZaidiDirector , Research Affairs (PBR) Mr. Salman AnisManaging Director , Analysis (PBR) Mr. Ahsan Rasheed Head , Study Coordinator (PBR) Mr. Hassan GhoriResearch Method Analyst (PBR) Establishing Research Objective , Design: The investigation objective was going to find what factors had been making yard exhibitions therefore successful?

After lengthy talks, it was determined that it can be best to get into the consumers’ mind immediately (primary research) about what makes lawn exhibitions so successful. The team sat together to create a way of discovering facts for the growing tendencies of garden and the entire fashion sector at the same time. After a lot of deliberations and keeping in view the dynamic situation in garden industry, it was decided the target market was ALL WOMEN FALLING IN 18+ AGE GROUPS. With further more analysis and options, the next questionnaire was constructed for a survey of any sample of the 100 (hundred) women.

Customer survey We, the final year registrants of College of Business Management (CBM), will be conducting a research into “HOW BRANDED GARDEN IS BECOMING AN INDUSTRY and the “INCREASING TREND OF LAWN TRADITIONS IN PAKISTAN. We shall become thankful if you can spare two minutes of your time and fill up this short questionnaire. 1 . Never inquire a woman her age, nevertheless what’s the ‘age range’? a. 16-25________ b. 26-30________ c. 31-35________ d. 36+________ 2 . You are currently¦ a. In school________ n. In college________ c. Employed________ d. A housewife________ three or more. In the recent past, how many Garden Exhibitions maybe you have attended?. one particular , 2________ b. three or more , 4________ c. a few , 6________ d. 7 and above________ 4. Do you prefer Lawn more than other textiles? a. Yes________ b. No________ c. Depends upon what occasion________ d. Only in summers________ five. Which one from the following factors according to YOU makes Lawn Exhibitions so successful? a. Price________ m. Quality________ c. Availability________ d. Advertisement________ e. Other (please specify) six. What is the most Price you are willing to purchase a Lawn suit? a. 1’000 ” 1’999 PKR________ b. 2’000 ” 2’999 PKR________ c. 3’000 ” 3’999 PKR________ d. ‘000 ” 4’999 PKR________ 7. Lawn is most beneficial for¦ a. Formal occasions________ b. Everyday wear________ c. Mix of both a , b________ m. Daily use________ 8. How many several hours would you claim you observe Fashion TV or Design 360 in a given week? a. Don’t watch either________ b. you , 7 hours________ c. 8 , 14 hours________ d. 15 + hours________ 9. Which factor features affected as well as influenced the Lawn shopping for behavior one of the most, if at all? (Choose the best option) a. Ordinary necessity________ m. Media________ c. Growth inside the Fashion Industry________ d. Need for purchase of top quality products________ twelve.

Does tv set have an immediate affect in your buying patterns? a. Never________ b. Rarely________ c. Sometimes________ d. Definitely! ________ eleven. What’s the opinion toward Bollywood actors endorsing products of a Pakistaner Lawn company? a. That’s a good thing________ b. Whatever helps offer merchandise¦________ c. Neutral________ deb. It should happen¦ Pakistan Zindabad! ________ 12. Exactly what is the number one origin to listening to so many exhibitions? a. Friends________ b. Television________ c. Billboards________ d. Radio________ 13. Is there a limited availability of high quality lawn?. Yes________ w. No________ c. There are plenty of clones in the market________ 14. Which Lawn maker according to you personally is the best? (please write down the answer) __________________________________________ 15. Precisely what are the two major causes (in the viewpoint) which may have caused a substantial increase in the amount of high quality lawn manufacturers and the growth of yard exhibitions in the Pakistani market? a. Increase in demand! ________ b. People becoming more aware about their physical presence________ c. Increasing volume of occasions to attend! ________ g.

It’s too hot for wearing additional clothing material________ e. Any other (please specify)______ 16. What kind of the pursuing exhibitions HAVE YOU EVER attended so far in 2010? (Please place a ‘tick-mark’) JOFA (HSY) MAUSUMMERY GUL AHMED SONIA BATLA APPROACH KARAM SOBIA NAZIR LAKHANI LAWN SANA SAFINAZ NANCY B. V9 LAWN IMAGES JUNAID JAMSHED FIRDOUS 18. Which Lawn exhibitions DO YOU go to in the year 2009? (Please create a ‘check-mark’) JOFA (HSY)MAUSUMMERY GUL AHMED SONIA BATLA AL KARAMSOBIA NAZIR LAKHANI LAWNSANA SAFINAZ HELEN B. V9 LAWN PRINTS JUNAID JAMSHEDFIRDOUS 8. Rate the following Garden Exhibitions, only those you have attended, over a scale of 1-5 (1 being the worst possible rating and 5 becoming the best) based upon price, quality, and design of every single, in YOUR mind! (please ‘circle’ the choices) V9 Lawn Prints (Vaneeza Ahmed): Price1 2345 Quality1 2345 Design1 2345 Mausummery: Price1 2345 Quality1 2345 Design1 2345 Gul Ahmed (Ideas): Price1 2345 Quality1 2345 Design1 2345 Junaid Jamshed: Price1 2345 Quality1 2345 Design1 2345 JOFA (HSY): Price1 2345 Quality1 2345 Design1 2345 Sana Safinaz: Price1 2345 Quality1 2345 Design1 2345 Data Collection:

With the customer survey complete, it absolutely was time for collecting data from a total test population of 100 (hundred) women. The aim was to accumulate data from practice and college going young ladies as well as move a to a lawn event itself to collect data through a survey! The response was overwhelming as it took an hour to get 55 forms filled in the College of Business Administration (CBM) only although, the rest of the were loaded at Vaneeza’s V9 Grass Prints Exhibit which was quite trivial yet fascinating! Intended for the outcomes of the analysis carried out, enables go to Data Analysis which is self-explanatory.

In the recent past, how a large number of Lawn Exhibitions have you attended? [pic] Do you prefer Lawn more than other fabric? Which one with the following factors according for you makes Garden Exhibitions and so successful? Precisely what is the Maximum Value you are able to pay for a Lawn match? Lawn is better for¦ Just how many hours would you say you watch Fashion TELEVISION or Style 360 in different given week? Which aspect has damaged / motivated your Yard buying habit the most, if? Does tv have an immediate affect on your buying tendencies? What’s your opinion towards Bollywood Superstars endorsing products of a Pakistani Lawn company?

What’s the top source to hearing about so many exhibitions? Which in turn Lawn maker according to you personally is the best? Exactly what the two major reasons (in your viewpoint) which have caused an important increase in the number of high quality lawn manufacturers as well as the growth of garden exhibitions inside the Pakistani industry? Quality of V9 prints in view of ladies: Price of V9 designs in view of ladies: Price of Mausummery designs in view of women: Quality of Mausummery images in view of ladies: Price of Gul Ahmed prints taking into consideration women: [pic] Quality of Gul Ahmed prints in view of women: [pic]

Price of Junaid Jamshed prints taking into consideration women: [pic] Quality of Junaid Jamshed prints consideringg women: [pic] Price of Jofa (HSY) prints taking into consideration women: [pic] Quality of Jofa (HSY) prints consideringg women: [pic] Price of Sana Safinaz prints taking into consideration women: [pic] Quality of Sana Safinaz prints in view of women: [pic] Hypothesis Screening H0: People attending event in 2010 has increased than in 2009 HA: People attending exhibition in 2010 has not increased as compared to 2009 [pic] H0: Participating Exhibitions and watching television happen to be dependent HA: Attending Exhibitions and watching television are 3rd party

Significance Level: 5% Evaluation Statistics: Chi-Square test upon independence [pic] [pic] How many several hours would you claim you view Fashion TV or Style 360 in different given week? [pic] While P&gt, zero. 05 for that reason we donot reject Ho Conclusion: Because the test that the given info provides enough evidence to summarize that going to a yard exhibition depends upon the observing Fashion TV or Style 360 Ho: There is no choice of garden with regards to grow older H1: There may be preference of lawn in terms of age Relevance Level: five per cent Test Figure: Chi-Square evaluation on self-reliance Case Finalizing Summary | | |Cases | | |Valid |Missing |Total | | | |Count | | | |Do you prefer Lawn above other materials |Total | | | |YES |NO | |Pearson Chi-Square |12. 961a |9 |. 164 | |Likelihood Ratio |13. 120 |9 |. 157 | |Linear-by-Linear Association |2. 670 |1 |. 02 | |N of Valid Cases |89 | | | |a. 12 cells (75. 0%) have expected count below 5. The minimum expected count can be. 45. | | | |Symmetric Measures | | | |Value |Asymp. An std. |Approx. Tb | | | | |Errora | | |a. Not if, perhaps the null hypothesis. |b. Using the asymptotic standard problem assuming the null hypothesis. | |c. Based on usual approximation. | As P&gt, 0. 05 therefore we do not reject H0 Conclusion: Quality suggests that there exists preference with regard to age. H0: People search for high quality lawn when paying of the price HA: People are offering the price for any quality of lawn |Case Processing Synopsis | | |Cases | | |Valid Missing |Total | | | |Count | | | |Is there a small availability of high quality lawn |Total | | | |Yes |No |There are | | | | | |plenty of | | | | | |copies in the | | | | | |market | |Chi-Square Testing | | |Value |df |Asymp. Sig. (2-sided)| |Pearson Chi-Square |8. 791a |6 |. 186 | |Likelihood Ratio |9. 176 |6 |. 164 | |Linear-by-Linear Association |. 45 |1 |. 358 | |N of Valid Cases |90 | | | |a. 6 cellular material (50. 0%) have anticipated count less than 5. The minimum expected count is. 26. | |Symmetric Measures | | | |Value |Asymp. An std. |Approx. Tb | | | | |Errora | | |a. Not assuming the null hypothesis. | |b.

Making use of the asymptotic regular error supposing the null hypothesis. | |c. Based on normal approximation. | [pic] As P&gt, 0. 05 do not decline H0 Bottom line: People seek high quality lawn when paying the price H0: Sources of multimedia hearing about displays has increased attendance in event in 2010 H0: Sources of mass media hearing about displays has not increased attendance in exhibition this season Significance Level: 5% Evaluation Statistic: Chi-square test of independence |Chi-Square Tests | | |Value |df |Asymp. Sig. (2-sided)| |Pearson Chi-Square |22. 05a |27 |. 711 | |Likelihood Rate |20. 282 |27 |. 819 | |Linear-by-Linear Association |. 002 |1 |. 963 | |N of Valid Circumstances |90 | | | |a. thirty four cells (85. 0%) possess expected count number less than 5. The bare minimum expected rely is. 01. | While p&gt, 0. 05 therefore do not decline H0 Realization: The data gives sufficient facts that hearing from the presented sources of multimedia have result in an increase in participating in the displays Conclusion / Recommendations for your customer:

After executing the research, we all found that, , Increasingly more women are attending garden exhibitions will be every year, the figure of exhibitors is increasing. , Lawn is starting to become formal way of dressing. , Women maintain the factors of price and quality if they go to purchase lawn suits. , The best brand name range in which maximum number of prospective buyers come is from Rs. 1, 500 to Rs. 2, 500. , To get promotion of lawn images, Fashion TV SET and Style fish hunter 360 can be used intended for advertisement because so many of the focus on population designer watches it. , Famous multimedia persons (singers, models and actresses) ought to be hired to advertise lawn. , Television and Billboards enjoy a critical role in reaching customers. According to most of the girls, there are still several predicaments in quality of lawn which is being offered in Pakistan, consequently , KOHINOOR MATERIALS can come with quality lawn and fulfill the demand! The aforementioned findings are sketched after they were statistically verified and consequently, we all recommend KOHINOOR TEXTILES to hold in view the findings of research regarding women preferences, price level of sensitivity and top quality consciousness and come up with fresh lawn designs so that their very own probability of success is increased upto a large extent. , , , , , , , , Customer Satisfaction , Loyalty Study Brand Exploration Customer Retention , Win Back Solutions Staff Research New Product Development Idea Promise People Product

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