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NATURE OF THE Organization

The support that I offer for industry is to offer documentation elements and other auxiliary instruments to get software products. The idea is very simple: a software product cannot be sold on its own, it needs additional instruments that will help the consumer in implementing and using the merchandise. One of the important tools can be described as manual intended for the software, a document that has the necessary instructions and explanations for the different functions with the application.

At the same time, every other device that the software program comes with provides added worth to the merchandise. Selling a presentation of these product, along with a couple of brief training videos will increase the value the fact that software application offers, allowing the software program development organization to sell a bundled package for a higher price and a larger revenue in the end.


The strengths that I would manage to propose in this business is a good combination of writing and technical skills. A software manual is a intricate instrument as it describes a technical procedure, but it should do so in a manner that is easy to understand by users that likely don’t have the essential technical abilities. In other words, being a manual writer, you need to be capable of understand the specialized processes so well that you can make clear them in nontechnical terms.

An important weakness that is really worth mentioning is the would be a one-individual organization, meaning that (1) the volume of tasks that can be carried out is substantially lower than the ones from a small or perhaps medium organization; (2) the pressures through the competition will be greater; (3) the financial systems of weighing machines that could be undertaken to make the organization more competitive are tiny or non-existing; (4) total, the outreach of such a business is limited and i also would need to divided my time between the business area (finding consumers, promotion, marketing campaigns etc . ) and the real writing/production part.


This brings the paper for an important debate around the competition on this marketplace. There are several categories of competitors that may be identified. Is similar those who perform precisely the same service and who usually gain their particular projects through websites concentrating on freelance writers, such as www.freelancer.com or perhaps www.elance.com. They generally do not speak to the final consumer independently, but work through intermediary websites, as the ones mentioned.

A second category of competitors would be the small and channel size businesses specialized in this type of services, who generally function directly together with the final buyers, the software producing companies. A 3rd category is extremely interesting, because it is given by the actual software builders. Many of these application development firms prefer to finish this kind of companies internally rather than outsource the service to third parties. In their evaluation, this allows these to actually reduce costs by internalizing the service.


You will find two types of potential customers that we will be focusing on. The initially category have been previously mentioned: software program development corporations that need manuals and additional musical instruments to complement the items they offer with their clients. These firms should opt to focus on all their core actions and use outsourcing for those solutions, such as services, that are not a part of those actions.

A second class of potential customers interested in my own services will be the medium and large companies that provide the same solutions I do. The concept behind this approach is that these companies have the outreach and bigger volume of projects and may be interested to delegate some of this kind of work into a third party. In order to be able to concentrate on this second category of buyers, I would need to offer a decrease rate than the respective companies do, letting them gain within the mark-up from other own clients.


Of the environmental factors, the most crucial one that may have an impact within the business is the economic aspect. Studies have demostrated that during periods of economic crisis, businesses tend to internalize their functions, because management feels this is certainly a way to cut costs and reduce costs. This is not always the case and my personalized message must be able to show that outsourcing may be the right remedy of reducing costs.

Sociable factors may be important nowadays in this business environment. Social networking, for example , could help me promote my own business within the new systems, such as Facebook or Twitter by focusing on groups of software program developers that discuss advancement issues.


The competitive advantage provided by the company is displayed by a balanced composition of writing skills and technical skills. One particular specific category of competitors – the software development firms as an example – owns lower degrees of writing abilities. The records materials which are as such shipped by these kinds of entities could be of a lesser value pertaining to the customer because they integrate ambiguous and not normal expressions and formulations, nevertheless also since they could be drafted in a extremely technical fashion, as the actual developers are accustomed to this kind of style. Basically, the competitive advantage of my service can be represented by combination of technological information and general terminology specifications which can make the application available to all buyers, even the fewer technical types.

The competitive position will nevertheless must be also assessed through the lens of the merchandise and market matrix. In a general level, this matrix contains info on the items offered by the firm and the different market segments it tackles (Market Benefit Solutions, 2010). In the current circumstance however , there is a single product, and two particular markets. Regarding the competition, this really is posed coming from three particular directions:

Freelance writers on the adjacent websites

Small , medium size companies specializing in writing / technical writing services

Software development companies.

The merchandise / industry matrix beneath reveals the fact that products provided by myself can be purchased by simply both of the identified buyer segments. Additionally , it reveals the competition which will would be encountered on each particular segment.

Computer software development firms

Medium and large size firms in the writing industry

Paperwork materials

– Software expansion companies

– Small and method size writing companies

– Freelance technological writers

Specifically, in the creation and delivery of paperwork materials for software expansion companies, even more intense competition would be came across from the real software growing companies, as these would seek to internalize the writing job in order to generate cost savings. In addition , aside from these genuine software programmers, competition could also be posed by the small and medium size companies featuring writing services.

When it comes to the customer section formed in the medium and enormous size corporations in the composing industry, the competition encountered at this stage would be displayed by the freelance article writers alone. As opposed to the portion of software expansion firms, where competition can be posed by the firms themselves and the small , medium size writing businesses, the effort with method and large size companies could only raise competition from your freelance writers. This is explained by the subsequent:

The medium and large size companies have marketing methods and the social links to attract numerous instructions from various software developers and distributors. If a number of the developers tend to create the documentation without any assistance, the medium and large size writing businesses turn to other customers as they do not rely on some firms.

After that, the moderate and large size writing firms create overall economy of scale advantages, meaning as such the fact that small size writing businesses do not present a real menace.

Finally, competition would be experienced in the contracts with the moderate and large size writing companies between me as additional freelance writers. This kind of competition will be based on the retail price offered, the standard of the publishing or the deadline which can be achieved and can be oriented to contracting as many writing paperwork as possible.


Mainly because it has been pointed out throughout the past section, you will discover two main target markets, one formed from the software program developing firms, and the different formed in the middle and enormous size producing companies. Based upon the competitive analysis, the primary target section is discovered in the middle and large size producing companies, as these pose the best level of menace and competition. Nevertheless, it is additionally acknowledged the collaboration with these types of choices is characterized by the need to acknowledge lower prices in the services. This disorder is recognized in hopes of using the effort with the organizations to gather even more experience and also to increase my personal portfolio.

Another specific characteristic of this marketplace is that the period spent from this collaboration would also be employed in an effort to consolidate a network of people and groupings which could always be targeted as future consumers. The problem with this aim is that the medium and large size

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