Students’ Persistent Failure in English Language Examinations in Nigeria Essay

Students’ Persistent Failure in English Language Examinations in Nigeria Essay

Abstract Education is now a worldwide product with institutions worldwide competing for young students and getting ever more imaginative ways to meet student requirements and choices.

The confidence and belief in educational progress provides gingered the newest wake of promoting approaches that boarder on how to properly deal with the elaborate issues of qualitative educational service, benefit as well as client satisfaction. With the continuing rise in the preference for flexible distance education, educational institutions are finding that when students and faculty have got significantly several cultural skills and learning styles which the expectations of the learning experience can be unfulfilled. Today in Nigeria, education is the responsibility of government, spiritual organizations and also private individuals, although lately, the personal sector features entered the industry providing educational services in any way levels.

You will find over 80 universities in Nigeria with more than 2 . 000. 000 students enrolled in these kinds of universities. Of those students, lower than 100, 500 are authorized in the Nationwide Open College or university of Nigeria which is the largest of the universities that provide distance education near your vicinity. With this sort of large student numbers, competition between the community and private educational institutions for students features intensified particularly over the last decade. As a consequence, the necessity to develop approaches for attracting college students has become crucial.

The contribution of solutions to education processes continues to be immense with students and school each learning how to adapt to a place of continuous change and opportunities. This kind of paper consequently , seeks to explore the marketing methods that could galvanise the growth in the Open and Distance learning corporations, and is eventually predicated for the view that a competitive edge in promoting of the Wide open and Distance learning programmes can be attained by simply customizing learning experiences for young students in a pro-active and beneficial way. ADVANTAGES The quickly competition that is taking place in the present global market has afflicted the educational sector.

In Nigeria for instance, it is observed that whenever education can be taken for granted not simply the state organizations providing typical education are prevailed. Beginning from the early 1990’s higher education have been provided by possibly public or perhaps private schools either traditionally or widely. The increase in the products and services which might be provided by diverse parties provides affected the academic institutions and the power of marketing communications is utilized for order to pull more customers both simply by private and state corporations.

The advertising of education is a controversial issue. Although the opinions around the signification of the educational institution as a item and the students as the customers still remains arguable the transformation from the instruction process as a student-based model requires the utilization in the marketing possibilities are used. Educating has been progressively developed being a learner-centered unit, shaping the method as a life-long learners knowledge to match all their existing understanding and skills is crucial. In the open and distance education institution level, being market oriented means adapting a client-centered perspective and managing the organization in a way that has the exact needs of primary and secondary consumers.

This student-based model is not much diverse from the client-based utilization of online marketing strategy. In the marketing approach, the needs and desires in the customers receive a primary and major importance so they are really treated because “kings”. The moment this strategy is employed in the open and distance education, the study course programmes and materials will be observed being shaped relative to the needs and desires of the learners.

The multimedia used is additionally observed to become very common with those that are presented inside the most appropriate programs to the students. The customer “king” then converts into the college student “king”. Marketing is about obtaining organizational goals, and they are determined by the values in the organization (its culture) and shape the decision-making.

Very good marketing techniques will definitely help the Open and Distance learning establishments achieve create goals that will help them understand those clients for to whom they offer an appropriate range of learning opportunities. The goal of this research therefore , is to discuss the notions just like advertisement, advertising, personal product sales and fairs that make effecting marketing interaction strategies likely in a across the country manner and compare the Open and Distance learning educational institutions in Nigeria and other nations around the world of the world to pay attention to the marketing of effective educational programs, quality educational service and the appropriate charges of the educational programmes because these are some of the significant approaches which could satisfy the wants of the buyers of their educational services.

PRECISELY WHAT IS OPEN & DISTANCE LEARNING (ODL)? Open and Distance Learning may be the combination of online learning (e-learning) and other distance education delivery methods. Is it doesn’t introduction, utilization and using ICT to enhance open and distance education thus employing open and distance learning policies in order to make learning activities way more versatile and enable these kinds of learning actions to be given away among many learning locations. It is an concoction of two approaches to distinct forms of education that concentrate on expanding usage of learning.

It is a sort of merged and given away learning, which in turn incorporate components of tutor mediated and self-directed and resource-based learning process. The pedagogical shifts via face-to-face traditional way of instructing or even the classic distance education (called messages education) to on-line education is what Open and Distance education is all about. That represents significant changes in the presumptions on which professors, learners and support personnel go about all their business and the technological infrastructure and skill bottom that support the moves. According to Reju T. A. (2007), this type of education is characterized by two factors: its PHILOSOPHY as well as its use of TECHNOLOGY.

The Open up and Distance Learning Philosophy is aimed at removing limitations to education allowing students to study what exactly they want, when they want and exactly where they want. In summing the Open and Distance Learning Philosophy, it is aimed at increasing educational ACCESS and increasing educational CHOICE of pupils. As for the TECHNOLOGY, to be able to achieve a full migration from the “post-box and hard text” delivery of conventional range education to on-line education, operators must satisfy in least three preconditions: 1st, the technical infrastructure should be transparent to users.

Second, its operational framework must address teaching and learning decisions in order to describes the functions. Third, systematic and native professional development in online teaching and learning by using a “just-in-time” and “just-for-me” way must be open to academics (Nunan, Reid, Mc Causland 2002: 10) SIMPLE OPERATING SYSTEM OF ODL INSTITUTIONS CHARACTERISTICS AND ADVANTAGES OF ODL The nature and characteristics of Open and Distance Learning provided it wider opportunities because advantages above the classical and conventional approach to Education: • Choice of delivery systems: Training delivered through a variety of media including print and other details communication technologies to scholars, Learners have control over the course delivery system(s) that suits their particular purpose • Accreditation – characterised simply by: • Identification of courses accredited by other organizations for copy of credit rating. • Options for learners to “challenge” courses intended for credit. • Provision pertaining to “experiential learning”. • Instruction by a function other than the conventional face-to-face technique • Physical separation involving the teacher plus the learner • Openness disregard age, earlier level of academics achievement, and also other factors, creating artificial barriers to education as a life-long pursuit in a democratic environment • Cost effective system of training independent of the time, location, pace and space • Intended for a variety of learning situations: main, secondary, tertiary, vocational and non-formal education • It allows for wider Range File format VISIBLE ISSUES THAT COULD RESULT TO FALL OF SALES AND PATRONAGE IN ODL PROGRAM A good web marketing strategy has two parts.

The first comes with an overview of your industry and just how your company meets within that. It determines who your marketing should be targeted at and what problems you may face when trying to read your target audience. This component also helps you hone in on your certain marketing desired goals (i. e. increase client base by %).

The second component is all about what you would do to get to to conquer the challenges identified partly one and just how you will reach your goals (i. e. develop brochure/ web page, etc . ) The following problems can create a fall season of appui in the Open and Distance learning program. • De-emphasising quality, specifically service quality • Regular students frustration in mastering how to get on the web (especially intended for novices). • Time lapse between college student input and feedback -Time lapse among need for spanish student support and resolution • Occasional internet provider outages (server usually inaccessible to students) • Student turn into less energetic and less self-directed in the learning environment which usually depends mainly on specific motivation and initiative. • Occasional feelings of isolation- Potentially significantly less group support for students leading to isolation and likely non-completion of programme • Instructional design for group activities and group connection more requiring on the instructor • Requirements large hard work and price to develop appropriate materials • Demands significant effort to produce and maintain the technological system When these problems persevere, the meaning becomes very clear; ‘Distance Education is not for everyone’. – Unfortunately, the issues becloud the very fact that Wide open and Distance learning is not for undisciplined learners nor rigid instructors. THE GOOD QUALITY ASSURANCE AND GREAT MARKETING STRATEGY AS PANACEA TO ADDRESS PROBLEMS OF FALL OF SALES AND PATRONAGE IN ODL PROGRAM What is Quality assurance?

According to Wiley (2009), Quality assurance, or QA to get short, refers to a programme for the systematic monitoring and evaluation of the several aspects of a project, service, or facility to make sure that standards of quality will be being met. It is important to comprehend also that quality is determined by this program sponsor. QA cannot completely guarantee the production of quality products, unfortunately, but causes this more likely. Two key rules characterise QA: “fit pertaining to purpose” (the product ought to be suitable for the intended purpose) and “right first time” (mistakes needs to be eliminated).

QA includes dangerous the quality of raw materials, assemblies, companies components; services related to production; and supervision, production and inspection processes. It is important to understand also that top quality is determined by the intended users, clients or perhaps customers, certainly not by society in general: it is not necessarily the same as ‘expensive’ or ‘high quality’. Actually goods with low prices may very well be quality items if that they meet an industry need. QA is more than simply testing the caliber of aspects of a product, service or facility, that analyzes the product quality to make sure this conforms to specific requirements and adhere to established programs.

Accuracy of Quality Assurance There is certainly an extensive technique of trial and error in order to ensure the good quality assurance. By the end of the trials you arrive at an acceptable process in order to you decide the reliability and efficiency with the sample. The method involves meeting specifications just like performance steps and depends on environment procedure. The cost of causing failure is very high which will result in the means of Quality Assurance to become extensive and it is acceptable to delay development until all tests are done and double-checked.

Steps intended for Quality Assurance Method The process for Quality Assurance is incredibly rigorous and requires a lot of testing and planning. They or organization has to conform to previous requirements, implement fresh requirements and improve the older item. Aside from following requirements, the team or firm needs to comply with buyers needs. PRECISELY WHAT IS MARKETING? Advertising is defined by the American Marketing Affiliation as “the activity, pair of institutions, and processes for creating, communicating, delivering, and exchanging offerings which have value for customers, clients, lovers, and contemporary society at large Simply stated, marketing is crucial you do to put your products or services in the hands of customers.

It includes various disciplines like sales, public relations, pricing, the labels, and distribution. In order to differentiate marketing from all other related specialist services, H. H. Simmons, author and humorist, corelates this anecdote. “If a man tells his day she’s clever, looks lovely, and is a great conversationalist, he’s saying the best things to the proper person and that’s advertising. If the child tells his date just how handsome, intelligent and successful he is — that’s advertising. If somebody else tells your woman how good-looking, smart and successful her date is usually — that’s public relations. ” You might think of marketing this way.

In the event business is about people and money plus the art of persuading one to part from your other, in that case marketing is centered on finding the right individuals to persuade. Promoting is your strategy for allocating resources (time and money) in order to obtain your aims (a reasonable profit for supplying a good product or service). Yet the most brilliant approach won’t assist you to earn a profit or achieve your wildest dreams if it isn’t constructed around the potential customers. A strategy that isn’t based on clients is rather like a man who have knows a thousand ways to make love to a woman, but doesn’t know virtually any women. Great in theory nevertheless unrewarding in practice.

If you in shape the classic definition of an entrepreneur (someone with a good plan who’s under-capitalized), you may think marketing is some thing you do later — following the product is developed, manufactured, or perhaps ready to offer. Though it may feel counter-intuitive, marketing doesn’t begin with a great idea or a exclusive product. That begins with customers — those people who need or want your item and will purchase it.

Business people are in love with their tips, and they needs to be. After all, so why would any individual commit their energy, existence savings, with no small component to their sanity to anything less than a eating passion. Mainly because entrepreneurs will be passionate about their idea, product, or support, they innocently assume other folks will feel similar. Here’s the bad news — it just doesn’t work doing this!

People have their own perceptions on the planet based on all their belief program. The most ground breaking ideas, the best products, or a superior service succeed only when you marketplace within the context of people’s perceptions. Context can be several things, singly or perhaps simultaneously. Mention just a few, you may industry to your consumers within the context of their would like, needs, challenges solved, or situation increased. Entrepreneurs should be aware of a number of other contexts, just like social and economic styles or governmental regulations, which will we’ll discuss another period.

People don’t just “buy” a product. They “buy” the idea of what that product can do for them, or help them carry out for themselves. Those who are overweight don’t join a franchise diet plan center to have pre-packaged micro-meals. They “buy” the concept of a fresh, thin, cheerful and successful self.

Just before you become consumed with gumptiouspioneering, up-and-coming zeal and invest your daily life savings within a new opportunity, become a clever marketer. Take some time at the beginning to find out who the potential customers are, and how to successfully reach these people. Without a strategy, your entrepreneurial dream is really wishful considering. While a marketing plan can be quite a map to be successful, remember that the map is definitely not the territory. A strategy that ignores the customer isn’t an accurate reflection of the panorama.

A good marketing plan will help you focus your power and resources. But an agenda created within a vacuum, centered solely in your perceptions, will not advance the agenda. That’s why researching the market, however basic or complex, is important. Just keep in mind that analysis attempts to predict the future by learning the past. That reveals what individuals have done, and extrapolates what people might do — not really what people is going to do.

Planning is usually imperative, research is important, but there’s zero substitute for entrepreneurial insight. In the end, as Indicate Twain wrote, “You are not able to depend on your eyes as soon as your imagination beyond focus”. Marketing strategy’ Wikipedia dictionary defines ‘Marketing strategy’ is a procedure that can enable an organization to concentrate their limited resources on the greatest opportunities to maximize sales and achieve a eco friendly competitive edge. A marketing strategy should be centered on the key idea that client satisfaction is the main objective.

Services advertising Services advertising, as it suggests, pertains to the marketing of solutions, as opposed to concrete products (in standard monetary terminology, a tangible system is called a good). A typical meaning of a service (as opposed to a good) is thus: • The use of it truly is inseparable from the purchase (, i. electronic. a service is used and used simultaneously) • It does not have material form, and thus may not be smelt, observed, tasted, or perhaps felt. • The use of a support is inherently subjective, for the reason that due to the individual condition, all persons experiencing a service will experience that uniquely. While examples of these points, a train ride can be deemed as a support.

If one buys a train admission, the use of the coach is typically experienced concurrently together with the purchase of the ticket. Moreover, a coach ride can not be smelt, observed, tasted or felt consequently. Granted, a seat could be felt, and the train could be evidently noticed, non-etheless you are not purchasing the long lasting ownership of the tangible components of the train.

Services (by comparison with goods) may also be viewed as a spectrum. Only some products will be pure merchandise, nor are typical pure services. The aforementioned sort of a coach ride can be deemed a pure support, whilst a packet of potato chips may be deemed a pure good.

An intermediary example could possibly be a restaurant (as the waiter service is intangible, and the meals evidently is definitely tangible in form). DIFFERENT STRATEGIES AND APPROACHES OF GOOD MARKETING THAT COULD HELP IN REGARDING SALES AND PATRONAGE OF ODL PROGRAMS It is the explicit recognition from the tensions among old and new learning styles which usually our paper seeks to highlight as the basis for getting a marketing benefits. To allow pupils to learn in styles that commence with recognition of diverse footings provides an environment where college students are given greater opportunity for academics success.

The view that all learners can be blended into one learning environment that one stylized type of pedagogy would be suitable for all learners in a combined cohort, presumes that a standard approach to learning is indeed ideal. The concept of ‘one size suits all’ education may have been appropriate in older economies in which students showed a homogenous group from the same social group which has a known basic level skill set. Exactly where students will not fit this type of stereotyping it makes sense to approach the work of creating an appropriate learning environment which suits nearly all learners.

Eisner also claims that communication and multiple intelligence materials suggest that successful teaching involves reaching pupils, and that reaching students consists of taking all their frames of reference into account. Knowing in which our pupils are coming from and conference them there may raise the chance that students is going to absorb the info we keep pace with teach (Eisner 2003, 34-5). Indeed, the arrival of technologies to supplement, enable, enrich and mediate learning experiences problems traditional education pedagogies.

To actively reply to such challenges in a way that can be positive can contribute to academics outcomes. Businesses and governments have called into query the significance of top quality of the education that has been provided by post-secondary institutions as well as all their continued ability to deliver education in a manner that the brand new forces from the globalizing market would deem efficient (Montgomery, L., M. & Canaan, J., At the. ) (2004). Nagy (2007) demonstrated via a case study that student results could be considerably improved by simply specifically knowing the requires of the cohort and dressmaker assessment responsibilities to suit the cohort.

This form of customization is known as a reaction to market needs within a proactive approach to ensure that pupil success can be achieved without variation in the quality or content certainly design. To take this research one stage further, to get a chosen product of examine where it can be known which the student population incorporates changing educational footings within the pupil population, a university could recognize this variation and provide 2 avenues of learning for the same material using alternate pedagogies to accomplish outcomes. 1 alternative can embrace student centered learning and the other teacher based learning.

All the alternatives will then employ the best practice pedagogies appropriate to the identified type of learning, and utilize different assessment strategies. Students will be then free to choose which usually alternative learning environment best suits their learning foundations and preferences, with the commencement with the subject. This method has the probability of promote an even more confident frame of mind to learning with fewer alienation from the learning environment, greater pupil self esteem and improved learning outcomes. The definition of learning models is used as being a description in the attitudes and behaviors which usually determine an individual’s desired way of learning. Some pupils tend to concentrate on facts.

Several respond strongly to image forms of information; others can easily learn more via verbal forms – crafted and spoken explanations. Several prefer to master actively and interactively; others function even more introspectively and individually. No person learning design is better than another; it is simply that people find out in different methods.

The best learning style is the one that works for an individual within a particular circumstance. Those educational institutions with completely large and diverse pupil cohorts might be able to further improve a process of variable pedagogies. Costs may not be considerably different and yet the supply of alternative learning experience can be employed for when playing campus and distance education institutions representing a way of marketing subjects that may entice particular students to particular schools. Our suggestion places the emphasis again on the scholar; with the scholar selecting the mode of learning best suited to their personal learning design.

These choices made available to students can therefore be viewed as part of a suite of marketing tools that educational institutions can make usage of. Generally, actions must be taken up develop a finish marketing program to succeed in consumers (life-long learners) by using a combination of factors which can be known as the 4P’s. The four P way of marketing comes with product, cost, place and promotion happen to be illustrated as follows: Product: It is a good, services or concept that the consumers need for rewarding their would like.

Physical merchandise can be referred to in terms of their physical attributes and is what most people in fact think of since the product Sussane and Chris(2010) suggest that education is a item, and see range education like a product instead of a tool to get distributing education. They say that in order to most efficiently work with our assets, the needs of the student/consumer should be evaluated. By doing so, we are able to learn from the students and then apply that expertise to attract long term students while meeting the needs and improving upon the assistance offered to the latest students.

These products have a unique name, company logo, color and physical qualities. We can declare Distance Education institution is known as a brand and a brand is actually a way of distinguishing one merchandise from an additional; the greater the perceived similarity of products, the more important the brand in developing the differences. Several schools will certainly clearly think that they are totally different from others, or that the marketplace perceives variations, which makes it much less important for these to establish their very own corporate identity (Galbraith, K. 2003). Price: Idea embodies greater than a value that someone can pay for it.

The meaning associated with value changes is contextual. Organizations have different pricing policies and all institutions remain competitive against the other person to increase their particular application and enrollment costs. Pricing procedures will effects student choice between establishments.

Place: This can be a means of receiving the product in the consumer’s hands. The character of the place sends text messages to the potential audience. The vehicle which is used to reach the students can be a physical location or maybe a virtual space where the interconnection speed of websites used, email, can serve as a differentiating mechanism.

Promotion: Advertising is a means of communication between seller and buyer. It provides advertising, pr, personal offering, publicity, and sales promotions. If one higher education establishment wants to enroll more pupils than other, it will need to use business advertising or perhaps engage in activities that create a liaison involving the students as well as the institutions.

Marketing provides press coverage towards the institutions and visibility may create assurance about an institutions popularity and quality perceptions. Advertising initiatives include print primarily based products and internet-based advertisements, leaflets, and personal (WOM) communication. According to Buttle (1998: p. 242) WOM has been demonstrated to impact a variety of circumstances: awareness, anticipations, perceptions, thinking, behavioral intentions and behaviour. Because of these elements positive WOM may affect the awareness of the open and distance university and this understanding can turn the behavioral motives of pupils. Fairs are also benefited to communicate with the scholars.

Every year education fairs must be organized and everything universities that run distance learning programmes should be showed. Where the cost of registration is usually same between universities, the image of the college or university plays a crucial role in the act of selecting that university or college. The image includes two standards. One of it is tangible requirements like, academic staff, profile of the managed to graduate, facility with the university, program, and chance for internship etc . Intangible criteria are good or perhaps bad experiences about school, negative or positive WOM. Internally developed strategy Transmitting is the circulation of music and/or online video signals which usually transmit programs to an target audience.

Receiving functions may include common people or a comparatively large subsection, subdivision, subgroup, subcategory, subclass of the whole, such as children or adults. Here, the FM stop of NOUN becomes crucial. In his article, John Clarington Peters wrote that conversation is a device used for dissemination.

Durham stated, “Dissemination is a lens- occasionally a usefully distorting one- that helps all of us tackle standard issues such as interaction, occurrence, and space and time…on the plan of any future connection theory in general” (Durham, 211). Dissemination focuses on the message being relayed from a single main resource to one significant audience without the exchange of dialogue between. There’s choice of the meaning to be tweaked or dangerous once the main source produces it. There really is no way to predetermine how the larger populace or viewers will absorb the communication.

They can decide to listen, examine, or simply dismiss it. Dissemination in conversation is traditionally used in the world of broadcasting. Broadcasting concentrates on getting one particular message away and it is to the general public to accomplish what they want with that. Durham as well states that broadcasting is utilized to address an open ended destination (Durham, 212).

There are many forms of broadcast, but they all aim to distribute a signal which will reach the point audience. Transmissions can organise audiences into entire devices (Durham, 213). Effective usage of the University or college website According to Ms.

Bindu Rathore, CEO WebTotal Marketing, “Many Educational Institutions possess a website, nevertheless they don’t learn how to combine online and offline marketing to increase their profits and reduce their very own advertising costs. She consequently recommended the fact that concept – WebTotal Advertising is now open to help this kind of Educational institutions to get a complete online marketing system so they can enhance their brand and appeal to more prospect students at an affordable cost. ” This postulation is basically predicated on the fact that learners have become very Internet savvy these days and are cautious inside their selection of corporations of higher learning.

They actively participate in discussion boards and group discussions along with feedback from previous students to assess a particular university or college before earning their decision. University Magazines The word distribution means the act of publishing. To write is to generate content accessible to the public. Whilst specific use of the term can vary between country, it is usually put on text, pictures, or different audio-visual content on any kind of medium, which include paper or Electronic submitting forms including websites, E-books, Compact Discs and MP3s.

THE ROLE OF PUBLIC RELATIONS, SURPRISE ITEMS/SOUVENIRS, EVALUATION (of method, input and products) AND AFTER-SALES-SERVICES IN GOOD MARKETING Promotional products, promotional products, promotional products, promotional gifts, or advertising items are content of merchandise that are brand with a logo and used in advertising communication applications. They are given away to promote a company, corporate image, brand, or perhaps event. These materials are usually imprinted with a company’s name, company logo or slogans, and given away at trade shows, conferences, as part of faccion marketing campaigns. The giving of products goes back over the hostory of man.

Items would be, and still are, given for numerous reasons which include: to welcome, for understanding, and for special event. In the late twentieth century a fresh industry evolved around the concept of giving presents. Industry and commerce recognised the benefits that could be gained by a company and corporate organisation in giving products to existing and potential customers.

Promotional goods is now employed globally to promote brands, products and corporate identity. Fortunately they are used while giveaways in events like exhibitions and product roll-outs. Almost anything may be branded which has a company’s term or brand and used for promotion. Common products include t-shirts, caps, essential chains, paper prints, bumper-stickers, writing instruments, mugs, or mouse pads. The largest product category pertaining to promotional products can be wearable products, which make up more than thirty percent of the total.

Most promotional items are relatively small and inexpensive, but can range to higher end items; for example celebrities for film festivals and award shows tend to be given costly promotional items such as pricey perfumes, natural leather goods, and electronics things. Companies that offer expensive products for movie star attendees generally ask which the celebrities allow a photo that must be taken of them with all the gift item, which can be employed by the company pertaining to promotional functions. Other companies offer luxury presents such as bags or neckties to superstar attendees in the hopes that the superstars will wear these items in public, as a result garnering advertising for the company’s brand and product.

Brand consciousness is the most prevalent use intended for promotional items at doze. 59%. Various other objectives that marketers use promotional items to facilitate contain employee relations and incidents, tradeshow traffic-building, public relations, fresh customer generation, dealer and distributor programs, new product opening paragraphs, employee service awards, not-for-profit programs, inner incentive courses, safety education, customer testimonials, and advertising research. Customer satisfaction is the supply of service to customers prior to, during along with a purchase.

In respect to Galbraith, K. (2003). “Customer support is a series of activities made to enhance the degree of customer satisfaction – that is, the sensation that a product or service has fulfilled the customer requirement. ” Their importance differs by item, industry and customer; defective or damaged merchandise can be exchanged, generally only having a receipt and within a particular time frame. Customer care may be offered by a person (e. g., sales and service representative), or simply by automated means called self-service. Examples of personal service will be Internet sites.

Yet , In the Internet age, a challenge has been to maintain and/or enhance the personal experience although making use of the efficiencies of on-line commerce. Writing in Fast Company, businessperson and customer systems boss Wiley, L. made the point that “Online customers will be literally unseen to you (and you to them), so it’s easy to shortchange them psychologically. But absence of visible and tactile presence causes it to be even more essential to create a perception of personal, human-to-human connection on the internet arena. ” From the point of view of an overall revenue process executive effort, customer service plays an important role in an organization’s capacity to generate income and revenue.

As a result perspective, customer service should be included as part of a general approach to systematic improvement. SUMMARY In many countries, open up and distance education methods are getting to be an effective and equitable ways of providing learning for people in all situations and of all ages. Our postulation in this newspaper is that the effective marketing with the operational facilities for the delivery of an Open and Distance Learning plan is critical to its success. Yet all too often this element is definitely overlooked or perhaps seen as inesperado to the style and top quality of the distance learning materials and programmes themselves.

We in that case went forward to address very salient problems that can help the Open and Distance Learning institutions adopt new approaches as regards the quick strategic marketing of ODL systems which will ultimately bring about increased success in the procedure of the program worldwide. Problems include • coming to grabs with the socio-cultural drivers of education nowadays • anticipating the future and activating the potential of innovation as a prerequisite intended for outstanding accomplishment and • interpreting important educational needs and effectively creating a demand for the ODL system globally. BIBLIOGRAPHICAL SOURCES Buttle, N. (2005).

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