Apple inc case research essay

1 ) What had been Apple’s competitive advantages?

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The PC (personal computer) sector is fairly competitive, making it essential for a company just like Apple Inc. to stand out amongst its competitors. Although most computers aren’t created evenly and each style can have got vast dissimilarities, it is at times difficult for the end user to separate between brands. One competitive advantage for Apple is that Mac pcs are regarded as different than all the other brands of Personal computers. To a consumer it at times seems like you will discover two types of computers: Macs, and all others.

Adding on this benefit, there are usually positive differences that separate Apple computers from other brands. Mac pcs are known to be more “user-friendly and are publicized to be utilized right from the box.

They are also known to be safer than other Personal computers, since many viruses simply cannot attach Aple. In the Apple computers., 2008 case study, an analyst is rates as expressing, “The majority of IBM and compatible users ‘put up’ with their equipment, but Apple’s customers ‘love’ their Macs (Yoffie & Slind, 2008).

This type of affection toward a product leads to another competitive advantage that Apple has capitalized on: brand devotion. When Apple turned the direction even more towards becoming more popular technology, including the iPod, iTunes and now the iPhone, buyers already trusted the Apple name and so were even more apt to choose the products.

Apple created the iPod in 2001 when MP3 technology was relatively new to consumers. There are portable music players made by other brands, although Apple’s ipod touch quickly started to be the industry leader and has remained for the reason that position. A witty choice by the company was to make iPods compatible with Windows operating systems. Primarily they can only be used on a Macintosh, but by opening the technology to other LAPTOP OR COMPUTER users, Apple quickly attained customers. Apple spends a better percent of their budget about research and development than any other competing firms which has been a very good advantage for the corporation. Technology is usually ever-changing at this time in time and consumers require that goods are the “newest and the “fastest. 

Lately Apple has been the first business to kick off popular new technology, including the ipod touch, iTunes, the music store, plus the iPhone, with its large range of applications. While there have become many different versions of smartphones, the iPhone was the initially its kind to revolutionize how a phone is employed. Essentially Apple combined some type of computer, a portable very good music player, and a phone as one handheld gadget. Apple’s concentrate to create fresh technologies that combine numerous functions has been incredibly powerful in the scientific age.

The organization also roll-outs new variations of their equipment each year. This can help the company since even people who already own an iPod, for example , have an interest in upgrading into a new version in the next year or two. One last benefits for Apple continues to be its ability to create goods that work together. For example , Apple created the music store iTunes to work with the iPod. Buyers buy the iPod for a collection price, then again end up spending much more money through Apple on purchasing music. Creating complementary items like these boost the success in the company. If Apple can continue to differentiate their products from other folks, be the first to create new technologies that are changing just how consumers live day-to-day, and launch complementary products, they are going to continue to have advantages above their competitors.

2 . Analyze the mechanics of the PC industry. Will be these dynamics favorable or problematic pertaining to Apple?

Overall the COMPUTER industry is now more and more advanced through the years which could be a result of Apple. Inside our case study, we saw the history of Apple. unfold from its humble begin in 1976 towards the introduction from the iPod, as well as the iPhone. The analysis would indicate that although Apple developed “personal computing devices, it had been IBM that brought the PC in to mainstream industry (Yoffie & Slind, 2008, p. 6). This examination went on to mention that IBM’s explosive start into the marketplace fizzled away by the early 1980’s. Others such as Compaq and Dell developed their versions from the PC over the 1990’s. By 2008, Computers in use topped one billion dollars worldwide and 2007 PC shipments totaled 269 million units (Yoffie & Slind, 2008, p. 7).

The analysis likewise emphasized how competitive the PC market is, as you company could possibly be on top for years and yet one more could take above the market years later. Via a consumer’s perspective, apparently popular tendencies have a great deal to do with which PC firm is doing better. Years ago, Dell captured a large market share due to its ability to modify a LAPTOP OR COMPUTER by building for the actual specifics an individual needed. Recently, the shift comes back toward Apple and the technological advances in the PERSONAL COMPUTER industry and also other products they give. Apple has become able to learn from the unpredictable PC industry by accepting trends in consumer behavior and creating knew impressive products. Since the LAPTOP OR COMPUTER industry increases and falls each year, Apple seems to constantly sustain growth with their various products which might be introduced to the market. We must as well look at who also the customers are to get both PC’s and Apple based personal computers (iMac and MacBook).

Buyers who get PC’s are usually homebuyers and maybe large businesses who extremely price mindful. When an individual is looking for a personal computer, they are really looking for ease of use at a price that will fit their spending budget. Businesses, both equally large and small , are searching for the same elements in that the more they dedicate to a COMPUTER system, the less money they are going to see as a company. In retrospect, Apple has created a large name because of its company, and so there will be customers, both housebuyers and businesses, who will acquire Apple items regardless of the cost. We must realize brand loyalty runs strong amongst the laptop industry and Apple has had great admiration in maintaining a buyer base.

three or more. Has Charlie Jobs finally solved Apple’s long-standing difficulties with respect for the Macintosh business?

Apple has had its ups and downs with their Macs technology. Once Jobs 1st brought the Macintosh in to market 33 years ago it was an easy machine that made a big impact in the PERSONAL COMPUTER industry simply by boasting captal up to $1 billion in gross annual sales in less than three years. However after the advantages of the Apple pc, Apple appeared to face long-standing problems. In 1981 the IBM PERSONAL COMPUTER competition decreased Apple’s market share, and by 1984 the product sales were limited because of “Mac’s slow processor chip speed and lack of compatible software (Yoffie & Slind, 2008). Throughout the years Mac’s sales declined because of their expensive cost structure, as well as the fact that the Mac’s main system was not compatible with the available software, including Microsoft Business office, which was widely used in the business universe.

An example of this is certainly that Apple pc was taken care of on a amazing platform (Mac OS) which was in a small market. Apple attempted many different options to help fix their trouble; they also had a joint venture with IBM and tried out shifting its manufacturing to subcontractors, nonetheless they still experienced a drop in their low margin. The pricing strategy of Apple kept the Mac at a premium selling price, which as well put the product sales at a disadvantage in a industry where the customers were extremely price conscious. It had made an appearance that the competition was creating faster and more efficient equipment at a lower price, which meant that Apple was in a need of a major change.

Dorrie Jobs delivered to Apple in 1997 and seemed to be the perfect guy to help with all the turnaround of the Mac. To be able to improve the product sales more Jobs expanded Apple’s partnership with Microsoft that created a product, a Mac version of Microsoft Workplace, which has mass appeal. Over 10 years ago the iMac was released, although Jobs failed to stop presently there. He “outsourced the production of Mac products¦and revamped its syndication system, removing relationships with thousands of smaller outlets and expanding its presence in national chains (Yoffie & Slind, 2008). Jobs as well focused on expense cuts by simply decreasing products on hand, but elevated R&D to make certain every possible scientific advance. Apple became a cultural force due to Jobs’ effort to revamp the of the firm.

“Apple highlighted features that differentiated them from other Personal computers while as well emphasizing their very own interoperability with other machines.  With the new image, their fix with the compatibility trouble, and velocity of the Intel microprocessors it seems that Jobs got found in the proper perportions for success. This kind of success confirmed in the amounts. Mac profits increased forty percent from 2006 to 2007, with the product sale increase of 5. 3 mil, which was 3 x as fast as the entire PC marketplace. “Apple came into existence the third-largest PC maker within the U. S. market, with a business of almost 8. 5%;  a true accomplishment from the prior 3%. Careers has appeared to fix Apple’s long-standing issues with the Macintosh.

4. The iPod-iTunes business has been a spectacular success. Features Jobs discovered a new formulation to create a sustainable competitive benefits for Apple?

Certainly the iPod-iTunes business has been a spectacular accomplishment for Apple, Inc. When the iPod MP3 was first released in Nov 2001, it had been reported to obtain become “an icon from the Digital Age (Yoffie & Slind, 2008, p. 10). The ipod touch allows customers to play between 240 to 40, 500 of presently there favorite songs, therefore eliminating the trouble and bulkiness of portable cassette and CD players. Between the years of 2004 and 2008 unit sales for the ipod touch had grown exponentially, exceeding other key competitors including Sony, Imaginative, Samsung, and Zune. Inside the wake of Apple’s accomplishment in the PC industry, under the leadership of Steve Jobs, the company provides managed to generate and maintain the competitive advantage in the vast majority of Apple, Incorporation. ventures. However has Jobs found a fresh formula to make a sustainable competitive advantage for Apple? We believe there is absolutely no mystery to how Careers successfully presented his splendour and innovation to the PERSONAL COMPUTER industry.

It is also believed that Jobs started with the standard foundation to operating a good business, which is to seek expansion. This means maximizing value for the consumer and let earnings flow to us from there (Edward Jones). As the PC industry began to progress new competition, Jobs knew that Apple must shift its approach in order to keep market share and sustain the competitive benefits. As above mentioned, the advent of iPod in November 2001 (avg. iPods sold 113, 000 every quarter) as well as the introduction of iTunes Music Store in April the year 2003 (avg. iPods sold 733, 000 at the conclusion of the quarter) had again sparked product sales of the two-year old idea (iPod) together proven to be “an icon of the Digital Age (Yoffie & Slind, 08, p. 10).

The ipod touch, along with iTunes, allows consumers to then download their own COMPACT DISK or copy it to their iPod or purchase music for less than a single dollar. To ensure these changes to occur within this firm, Careers and the Apple Corporation was required to analyze the industry in such as the potential buyers, suppliers, rivals, substitutes, and potential entrants in an effort to progress a winning strategy that would allow them sustain their competitive edge.

5. How would you evaluate Apple’s initial strategy for the iPhone? How come did Apple change therefore quickly to another strategy?

Driving on the energy created by iPod and iTunes, Apple premiered the iPhone in June 30, 2007. In line with Apple’s objective of supplying technologically impressive products, the iPhone was a blend of the iPod and a mobile phone and was Apple’s make an attempt to reinvent the device as a multifunction communication unit. During the initially year of its supply, buyers with the iPhone paid quite a high quality for the much heralded device, which will retailed to get $399 for the EIGHT GIGABYTES model and $499 intended for the 16GB model. Irrespective of its large, approximately 1 ) 4 , 000, 000 units had been sold in the U. S. in 3 years ago, which jumped to a unbelievable 11. six million in 2008.

Even though the sales amounts were outstanding, they dropped below revenue forecasts and Apple’s share of the throughout the world mobile handset market was disappointingly less than 1% (Yoffie & Slind, 2008). A great analysis of Apple’s i phone strategy applying Porter’s Five Forces unit reveals a few of the issues with the initial strategy and why Apple was required to make adjustments.

Threat of Entry In respect to Olli-Pekka Kallasvuo, CEO of Nokia, the world’s largest maker of cellphones, the mobile device market has become even more volatile and competitive. Mr. Kalasvuo notes that the “mightiest companies on the globe,  which includes Microsoft, Yahoo and Apple, Inc., are actually competitors.  He further noted the industry is definitely under a transformation and that there are numerous new entrants into the cellular marketplace, which includes some of the world’s largest technology companies, like Google and Microsoft. With Apple’s press to gain business, new entrants into the mobile device industry puts a cap for the profit potential of the i phone. Therefore , to be able to remain competitive, Apple were required to reduce the selling price of the iPhone to prevent its competition.

The Power of Suppliers Like other Apple items, the i phone operates on the proprietary system and utilizes specialized parts. Suppliers of raw materials may well impact approach through costs and quality. As a large and highly respected company, Apple need to maintain relationships with crucial suppliers to make certain there is no effect to the production of the iPhone or it is other items. There is no indication that suppliers had a immediate impact on you’re able to send decision to change strategies for the iPhone.

The strength of Buyers The iPhone was only available just in the United States and five European countries. In the U. S., telephones were available only through AT&T and Apple’s on the web and retail stores. International mobile phone workers balked in Apple’s income sharing unit, which effectively shut the iPhone out of a number of the world’s most significant mobile system markets. Due to the limited division of the i phone, Apple lost significant earnings in international sales as service earnings fell in the worldwide “gray market.  Additionally , 80 percent of cell phones sold in the U. H. were charged under $22.99 and only five per cent of mobile phones sold around the world were priced at $300 or even more.

The i phone was for that reason highly priced and did not charm to the majority of consumers. So that they can stem the loss of revenue, Apple was forced to change it is distribution and pricing insurance plan to adapt buyer’s requirements. The restructuring of the costs and revenue sharing models was more appealing to potential buyers and Apple was able to quickly launch the iPhone in numerous overseas market segments, thereby minimizing the loss of revenue in “gray markets.  New stations of division also opened when Apple contracted with Best Buy to permit sales through its you, 000 shops. This new approach opened new revenue streams for the iPhone and offered an opportunity for Apple to increase income and business.

Threat of Substitutes Since the launch with the iPhone in 2007, several companies have released telephones with related functions and features. The iPhone is promoting the game intended for mobile device manufactures and Apple must constantly try to be in the forefront of technology and innovation. The threat of substitutes is very high and Apple need to remain innovative in order to be competitive. There were quite a few complaints about the iPhone 2G, including the high cost of the device, high cost of service strategies, short battery life and sluggish network. Along with a limited distribution network and Apple’s revenue sharing unit, sales had been beginning to slow and competitor’s devices had been making inroads on iPhone sales. Apple was therefore forced to take a look at its technology and pricing models and make within response to the competitors.

Rivalry Among Existing Competitors Though Apple is known for the superiority of usana products, it must remain competitive in an sector where there happen to be rapid scientific changes. Cellular device businesses are constantly striving for dominance in a market which includes seen significant growth above several years. With less than a single percent of the global market share, Apple must position itself to remain competitive against the various other giants with the industry. Failing to remain competitive will result in a great erosion of its market share and the loss of revenue. Apple’s new strategy better positions the company to compete inside the global market place and ward off potential competitors.


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