Nokia strategy examination essay
1 . Does Nokia have a genuinely global strategy, rather than only a series of regional strategies? Clarify.
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Yes, it can have a worldwide strategy. A global strategy of Nokia is a foundation of every one of the regional tactics and that is based upon overall customer needs. They found out the key consumer requirements is focused in selling products (phones) as lowest price all over the world with its simple, simple basic designs. Also beside that Nokia has group of regional approaches that use sophisticated technologies regarding Camera, music and nanotechnology which is the future feature in the phones in e adaptable shape plus the last not really the least is definitely focusing on the business communications to compete with other companies in the industry and keep its position as the market leader.
Therefore that they placed all their strategy in 3 facets: 1 . developing the number of persons using Nokia, 2 . transforming the equipment people make use of. 3. buidling new businesses.
installment payments on your Consider different global marketing environments mentioned in the textual content.
Just how do these surroundings differ in developing versus developed countries?
¢Developing countries: African, Hard anodized cookware, Latin American countries and Middles East region have the highest deal volumes in a way that the half the world population have mobile phones and among the three carry a Nokia phone, as China and India will be among the countries with top number of inhabitants and also acquired the highest quantity of sales, for instance 70 mil phones had been sold in China in 3 years ago that is 38% more than the previous year’s sales. Basically the popular for this product in these parts is for simpleness and user friendly system the fact that Nokia has along having its cheap price, since several of the persons in these areas have very low income and some place the mobile is usually shared by simply dozens of of people who possibly cannot browse or write ( mainly in Africa). In these regions (African-Asia) the key aim is usually connecting a single person to another, is actually a simple greeting phone call, or maybe a simple test message. It does not matter if it’s colourful or grayscale white, or perhaps if it contains a camera or perhaps Social group connection including Facebook, Twiter or so about. The simple way of living will remain a similar in the usage ofthe phone as the device will not prevent the normal people gathering and family gatherings while in the Created countries this varys.
¢Developed countries: The european union consists of 39% of Nokia’s net Sales. It was not explained in the text precisely what is the interest of the Western european towards Nokia, but I suppose it is based upon the different features that each telephone has that is certainly different from one other phone plus the user friendly technology that is used could be another reason while other competitors’ phones can be a bit difficult to get used to. The U. S. only consists of 5% of the Nokia’s deal and the reason could be the peoples’ attraction can be towards the sophisticated technology smartphone that includes all the required and clingy application in one slim size and light weighted smartphone and this is why many Americans seek out competitors telephone like, I phone, Samsung, LG ELECTRONICS, Sony and Motorella and Black Fruit phones. Regarding environment U. S is the place of business and fast connection, no dual in this put the level of education is very high and phones are generally not the demand with the smart and highly well-informed individuals, they look for most modern technology and the simplicity is not their primary aim. That they try to preserve time for appointment, gathering with a simple video call, or chat roughly on which is definitely the lifestyle in the people of the created countries.
3. Discuss Nokia’s global technique in terms of the five global product and communications strategies. Nokia, attempts to get highest number of Nokia users not simply through the affordable and simple mobile phones that are mainly sold in the developing countries, it is also looking to grow in the niche market segments that additional competitors are focusing on like the touch screen mobile phones that were initially introduced simply by Apple’s, and music target products including i-pod, in camera is definitely competing with other phones and Canon since having more sales than Canons, as well as the business conversation phones with advanced technology telephones. The substantial amount of investment in R&D and expanding kids of products are generally part of Nokia’s strategy in order to stay in industry and keep its position as the market leader for the very long period. I personally adore Nokia’s technique as it is this kind of keeps the Nokia manufacturer always speeded around for all the segments needs which is the primary global purpose of the Nokia meeting what the consumer wish.
4. May competitors very easily replicate Nokia’s global technique? Why or Why not?
I actually don’t think and so. As other companies are only centering on their specific niche and investing in various other niche requires high purchase and it’s already taken by Nokia, and the simply way may be possible if you will see high investment in these corporations to take on Nokia. Since many of the competing companies are not merely Phone suppliers, they are making a other electronics as well and the profit can be gained from your whole range of their electronic devices that they sell and focusing only in a single different targets of one single product (Mobile mobile phone for low income individuals) would not end up being very necessary for them to commit is. (Such as Samsung; Smart TV SET, mobile phones, Washer, ¦. ) But in upcoming (about 20-50 years from now) I think as we move further the old technologies will be cheaper and cheaper, in a way that there will be much less demand for these low cost mobile phones as most likely these will be available for free or possibly they will not be taken at all as there are new products or devices that is to be introduced that could replace the Mobile phone precisely the same for various other electronic devices who have knows¦?
your five. Will Nokia’s planned enlargement into various other products and services operate? Explain.
In my opinion it won’t.?nternet site have browse in many spots that Nokia had produced a Laptop computer and its sales was not powerful. I think Nokia is is aware of as a Mobile Phone producer and must focus even more on that market only. As if that produces various other electronic devices, Nokia’s customer will forfeit their concentrate on the Nokia as the leader in the Cellphone devices. Nokia if is trying to expand, its preferable to use the sample production while laptop, tablet for very limited period, as limited period only and study the industry demand. Whether it was successful (which it had been not inside the first place) can broaden its products slowly and gradually in the business-communicating devices only.
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